New Era Cap Company, the exclusive manufacturer of the official on-field and batting practice caps for Major League Baseball (MLB), is introducing a re-designed batting practice cap for the 2010 baseball season.

Although the new 39THIRTY batting practice (BP) cap will have a new look, it will still be made with New Era's signature Performance CoolBase material which features vapor management technology to prevent moisture from developing and guards against sweat, odor and fading. The 39THIRTY BP cap will be the exclusive cap worn during Spring Training and all pre-game workouts by all 30 MLB teams. The New York Yankees will be the only team to don two different BP caps this season, a home and a road version.

"As we gear up for the start of the 2010 MLB season, New Era is proud to offer a fresh new look to the popular 39THIRTY batting practice line of caps," said Gerry Matos, Senior VP of Marketing. "The 39THIRTY caps are specifically designed to be one of the most comfortable caps out there and give fans another chance to wear what the players wear."

Unlike the structured, high crown 59FIFTY on-field cap that players wear during the game, the 39THIRTY BP cap is a stretch fit cap with low
crown. Significant design enhancements have been made to the cap including spiral piping on the visor and a rear gusset with MLB logo.

The 39THIRTY BP caps are part of New Era's line of Performance Headwear, The caps will retail for $26.99 and are available at Lids, HatWorld, Champs Sports and a host of other major retailers.

About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.  For more information please visit http://www.neweracap.com.

Learn more about New Era Cap Company.