Irina Shabayeva Previous Project Runway Winner Debuts Fall 2010 Collection at Mercedes-Benz Fashion Week in New York City

Shabayeva Uses Tupperware(R) Materials in Flight-Inspired Collection

Irina Shabayeva, the season six winner of Project Runway, will debut her Fall 2010 collection on Saturday,
February 13th during New York's world-renowned Mercedes-Benz Fashion Week. The show will take place at SIR Stage 37 (508 West 37th Street) from 7:00 p.m. to 9:00 p.m., with a runway presentation starting promptly at 7:30 p.m. (informal modeling will follow from 8:00-9:00p.m.). Inspired by the evolution of flight, the Fall collection will pay homage to The Da Vinci Glider, Amelia Earhart, and wings from our most natural fliers - exotic birds from around the world.

Shabayeva's Fall collection is a delicate balance between the ethereal and the industrial while incorporating materials from Tupperware® - one of America's most beloved brands and the winner of numerous design awards, including several prestigious Red Dot Awards. This unusual collaboration inspired Shabayeva to create looks that manipulate plastic into modern day ready to wear. She will debut five pieces using Tupperware® materials, in addition to many accessories on the runway.

Shabayeva isn't new to experimenting with alternative materials. In Challenge #5 of Project Runway, Shabayeva created a couture dress out of newspaper (how cool would that have been if she made the dress out of the Fashion Newspaper.  Yes, I know that would be impossible because the Fashion Newspaper is an online newspaper). In earlier collections she designed a wire corset and a series of plexiglass hats.

"This collection is about the fantasy of flight and liberation," said Shabayeva. "It's about finding what liberates you."

"When we saw Irina on Project Runway, we were simply in awe of her of talent and vision," said Tupperware Brands' Chairman and CEO Rick Goings. "As a company that has long been focused on innovative design, we're thrilled to work with someone who is so forward-thinking and whose work is inspiring and empowering."

Highlights from the Fall collection include intricate hand-painted prints, feather dresses and custom made hats. One of Shabayeva's signatures is mixing exotics with clean silhouettes, so look for luxurious fabrications with flawless tailoring. Hand-knit sweater coats will be paired with cut-out leathers, wool and elegant fur trims. The finale will be a flutter of feathers, hand-beaded embellishments and embroidery.

About Irina Shabayeva

Widely recognized for her recent win on Project Runway in November of 2009, Shabayeva will be showing under her own collection for Mercedes-Benz Fashion Week in 2010. She launched her own line in 2008 after being head designer for Adrienne Landau. For more information, log on to http://www.irinashabayeva.com .

About Tupperware Brands

Tupperware Brands Corporation is a portfolio of global direct selling companies, selling premium innovative products across multiple brands and categories through an independent sales force of 2.4 million. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products for consumers through the Armand Dupree, Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics, Nuvo and Swissgarde brands. 

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