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- Revolutionary Bra Awarded Patent: Ultra-Lift(TM) by Va Bien
Revolutionary Bra Awarded Patent: Ultra-Lift(TM) by Va Bien
- By Maxamillion Blick
- Published 10/31/2007
- Womens Fashion
- Unrated
Maxamillion Blick
Fashion Industry Ghost Writer ... Freelance writer for the Apparel Search Company. A contributor as well as inspiration to Apparel Search. My goal is to make the Fashion Newspaper a leading resource for locating fashion news on the internet.
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Richard and Marianne Gimble, Co-Owners of Va Bien International, announced that the U.S. Patent Office has put its stamp on the next big thing in lingerie - the ultra-Lift bra.
"Traditional bras do not offer enough support, and will droop down over the underwire," says Ms. Gimble. "Gravity is always working against us. The effect is compounded for the full-figured woman, for whom ultra-Lift is particularly effective."
The ultra-Lift patented design features soft cups with three flexible 'Magic Fingers' molded between thin layers of foam. The fingers make any bustline 'droop-proof' with comfort - up to a G cup. This powerful result is so far beyond the traditional bra, it has been called 'The Support Revolution'.
Due to ultra-Lift's now confirmed retail success, the collection has grown to 10 styles, and is sold globally to major department and specialty stores, internet and catalogue accounts, and major shopping channels. Sales have been so successful that Va Bien has invested in a new factory to satisfy the increased demand.
The new factory is located in the Dominican Republic, where Va Bien has followed its core values of supporting women by partnering with Esperanza International USA, a microfinance institution. Together, Va Bien and Esperanza work to empower local impoverished women with small loans and business training. Visit http://www.vabienlingerie.com/philanthropy for more information and success stories.
About Va Bien:
Va Bien International, Inc. is a specialty manufacturer of lingerie with global sales to major retailers throughout North America, Europe, Japan, and Australia. The company is headquartered at its distribution center in Aguas Buenas, Puerto Rico. It has been family-owned and operated since 1980.
Va Bien International product or service names, including 'ultra-Lift', are registered trademarks or trademarks of Va Bien International, Inc. All other trademarks or registered trademarks belong to their respective companies. (C) 2007 Va Bien International, Inc. All rights reserved.
Thank you for reading this article on the Fashion Newspaper website.
"Traditional bras do not offer enough support, and will droop down over the underwire," says Ms. Gimble. "Gravity is always working against us. The effect is compounded for the full-figured woman, for whom ultra-Lift is particularly effective."
The ultra-Lift patented design features soft cups with three flexible 'Magic Fingers' molded between thin layers of foam. The fingers make any bustline 'droop-proof' with comfort - up to a G cup. This powerful result is so far beyond the traditional bra, it has been called 'The Support Revolution'.
Due to ultra-Lift's now confirmed retail success, the collection has grown to 10 styles, and is sold globally to major department and specialty stores, internet and catalogue accounts, and major shopping channels. Sales have been so successful that Va Bien has invested in a new factory to satisfy the increased demand.
The new factory is located in the Dominican Republic, where Va Bien has followed its core values of supporting women by partnering with Esperanza International USA, a microfinance institution. Together, Va Bien and Esperanza work to empower local impoverished women with small loans and business training. Visit http://www.vabienlingerie.com/philanthropy for more information and success stories.
About Va Bien:
Va Bien International, Inc. is a specialty manufacturer of lingerie with global sales to major retailers throughout North America, Europe, Japan, and Australia. The company is headquartered at its distribution center in Aguas Buenas, Puerto Rico. It has been family-owned and operated since 1980.
Va Bien International product or service names, including 'ultra-Lift', are registered trademarks or trademarks of Va Bien International, Inc. All other trademarks or registered trademarks belong to their respective companies. (C) 2007 Va Bien International, Inc. All rights reserved.
Thank you for reading this article on the Fashion Newspaper website.