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Anchor Blue Set to Launch Experiential Pop-Up Store on Santa Monica
- By Maxamillion Blick
- Published 10/30/2007
- Fashion News Articles
- Unrated
Maxamillion Blick
Fashion Industry Ghost Writer ... Freelance writer for the Apparel Search Company. A contributor as well as inspiration to Apparel Search. My goal is to make the Fashion Newspaper a leading resource for locating fashion news on the internet.
If you have a fashion press release, please submit your news at the Apparel Search site or you can post news directly at the Fashion Newspaper site by becoming an author.
Hollywood shopping comes beachside with the opening of La La Land by Anchor Blue. Set to open on November 17th, 2007, La La Land will mark a launching point for Anchor Blue to complete a re-branding, which takes the brand to a cool, on-trend mark with street cred. La La Land promises to be everything its boutique competitors are and more. Offering affordable, yet trendy, apparel for girls and guys alike, the store will provide a unique and aspirational environment worth texting your friends about.
La La Land will feature young women's and men's Ready-To-Wear collections, as well as niche accessories. Capturing the look and feel of the hottest L.A. clubs, the store will feel more like a lounge than a retail space and allow shoppers to feel as though they are Hollywood royalty. Not only can shoppers hang out in the "loft" area and browse through limited edition and premium apparel, they will have the chance to purchase signed celebrity items with proceeds going to charity -- a feature unique to the Promenade location. Once a purchase has been made, customers' celebrity experience goes VIP. Play on the gaming system, watch videos, get some liquid energy, autograph our wall, enjoy YOUR celebrity status behind the red ropes and red velvet curtains...
this is YOUR ANCHOR BLUE! Tom
Sands, CEO for Anchor Blue Retail Group, says, "We're so excited to launch our LA LA LAND holiday campaign with a store of the same name on the 3rd Street Promenade in Santa Monica, a street that mixes statement with style. This is exactly what you'll find in our Anchor Blue concept store."
Set to kick off on November 16th with a VIP, invitation-only event, La La Land is set to make its mark in the industry. Celebrities and press will descend onto the red carpet on the Promenade's busiest night of the week. Anchor Blue wants everyone to know they are bringing the noise and what better way than with a celebrity-laden bash with 300 of their closest friends. General mayhem is set to ensue; let's just hope the paparazzi don't capture it all on film.
La La Land will be open from 10:00AM - 10:00PM Monday - Friday, 10:00AM - 11:00PM Saturday, and from 10:00AM - 8:00PM on Sunday starting November 17th through March 2008. La La Land is located at 1246 3rd St. Santa Monica, CA 90401. For more information please visit http://www.anchorblue.com/lalaland.
The Anchor Blue Retail Group, Inc. is an affiliate of Sun Capital Partners, Inc. It operates Anchor Blue stores, a specialty retailer of juniors and guys apparel and accessories since 1981, and is licensed to operate Levi's/Dockers Outlet by MOST. Anchor Blue Retail Group, Inc. is based in Ontario, California and currently runs 252 retail locations in 31 states and Puerto Rico.
La La Land will feature young women's and men's Ready-To-Wear collections, as well as niche accessories. Capturing the look and feel of the hottest L.A. clubs, the store will feel more like a lounge than a retail space and allow shoppers to feel as though they are Hollywood royalty. Not only can shoppers hang out in the "loft" area and browse through limited edition and premium apparel, they will have the chance to purchase signed celebrity items with proceeds going to charity -- a feature unique to the Promenade location. Once a purchase has been made, customers' celebrity experience goes VIP. Play on the gaming system, watch videos, get some liquid energy, autograph our wall, enjoy YOUR celebrity status behind the red ropes and red velvet curtains...
Sands, CEO for Anchor Blue Retail Group, says, "We're so excited to launch our LA LA LAND holiday campaign with a store of the same name on the 3rd Street Promenade in Santa Monica, a street that mixes statement with style. This is exactly what you'll find in our Anchor Blue concept store."
Set to kick off on November 16th with a VIP, invitation-only event, La La Land is set to make its mark in the industry. Celebrities and press will descend onto the red carpet on the Promenade's busiest night of the week. Anchor Blue wants everyone to know they are bringing the noise and what better way than with a celebrity-laden bash with 300 of their closest friends. General mayhem is set to ensue; let's just hope the paparazzi don't capture it all on film.
La La Land will be open from 10:00AM - 10:00PM Monday - Friday, 10:00AM - 11:00PM Saturday, and from 10:00AM - 8:00PM on Sunday starting November 17th through March 2008. La La Land is located at 1246 3rd St. Santa Monica, CA 90401. For more information please visit http://www.anchorblue.com/lalaland.
The Anchor Blue Retail Group, Inc. is an affiliate of Sun Capital Partners, Inc. It operates Anchor Blue stores, a specialty retailer of juniors and guys apparel and accessories since 1981, and is licensed to operate Levi's/Dockers Outlet by MOST. Anchor Blue Retail Group, Inc. is based in Ontario, California and currently runs 252 retail locations in 31 states and Puerto Rico.