Kathy Ireland Worldwide, the design and marketing company founded by CEO and Chief Designer, Kathy Ireland, is honored to announce a new partnership with E.L. Erman, which manufactures hundreds of unique skin care and beauty products in Israel.

Kathy recently returned from Israel, where E.L. Erman manufacturers its noted lines of skin care products which include natural ingredients and minerals from the Dead Sea.

Kathy partners with this one of a kind manufacturer of Dead Sea products to develop a line of luxury spa, face and body treatments to be sold worldwide. Kathy will serve as Chief Designer of all the products being developed under the partnership that will be distributed as Kathy Ireland Spa, Kathy Ireland Home Spa and I.D. Solutions for Men, designed incorporating the same advanced components, yet developed specifically to address male skin care needs.

Included also in the collections will be Kathy’s specialty brands ACafe by her dear friend Chef Andre which brings simple, exciting, and cultural concepts to skin care. J du J the extraordinary brand led by Nicholas Walker, who beautifully translates the outdoor inspirations to skin care products is a special source of remarkable beauty.

The collections are scheduled to launch in select retailers and spas in early 2008.

These products are designed to encompass the KIWW mission of “…finding solution s FOR families, especially busy moms.”

“We at E.L. Erman are elated and honored to partner with KIWW in the design of this one-of-a kind beauty solution that preserves natural beauty and synergizes with the busy lives of moms and women today,” says David Elan, Vice President of Sales and Marketing at E.L. Erman. “We bring very high quality ingredients and product formulations and have over 2 decades of experience in manufacturing beauty products. We are proud to bring these superb ingredients and products to Kathy Ireland Home at a very affordable price, which we can pass along to all consumers.”

“It is a great joy and honor to partner with the extraordinary team at E.L Erman. This unique group of executives brings an exciting, dynamic and powerful blend of leadership and innovative products to our customers. I’m particularly moved by the fact that this company is supported by and its products originate from Israel. I returned last month from a visit to the Holy Land and am forever changed by the experience. Skin care is a category I have worked on developing for over twenty years. These products, many containing minerals from the Dead Sea are amazing to me. We are small, we are humble and we are excited,” said Kathy

The products will carry Kathy’s commitment to her customers of Fashion, Quality, Value and Safety to remind and encourage consumers to relax, indulge and escape to their own sanctuary. The head-to-toe line features select natural extracts and vitamins including; a proprietary blend of Dead Sea minerals with a high magnesium concentration (MG48), Evening Primrose Oil, Shea Butter, Vitamins A, C and E, Green Tea, Chamomile, Rose Hip Oil and a host of other premium, good for your skin elements.

The commitment to use only the highest quality natural extracts, combined with technologically advanced components such as Collage III, Mineral Spa Mask, and multi-target products, such as the Mineral Lift Serum, which are exciting, beneficial and easy to use, offer busy moms and women with the luxury, convenience and solution for natural beauty.

For additional information about Kathy Ireland Home Spa by E.L. Erman skin care contact David Elan, 818-707-9955, or david@elerman.com. For additional information on Kathy Ireland Worldwide (KIWW) please contact Stephen Roseberry (310) 557-2700 ext 110 or sroseberry@sterlingwinters.com

About Kathy Ireland Worldwide:

Kathy Ireland Worldwide (KIWW) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland.

The mission of KIWW is “…finding solutions for families, especially busy moms.”

Forbes Magazine reports that KIWW is a “design empire which grosses over one billion dollars annually in retail sales.” This year Newsweek reported, “Annual sales run to $1.4 billion.” KIWW products include flooring, rugs, home furniture, office and entertainment furniture, lighting, decorative accessories, window coverings, bedding, mattresses, candles, apparel, jewelry, leather, hand painted porcelain, fire resistant products, top of bed fashions, wallcovering collections (including appliqués) and bath accessory ensembles, water features.

In 2000, KIWW began expanding its mission and consumer needs, with the addition of specialty brands, presenting “Design Ambassadors” ACafé by Chef Andre for food and entertaining, Jardin du Jour cultivated by landscape designer, Nicholas Walker for outdoor living and garden inspirations and The Quilts of Gee’s Bend whose original works of art from rural Alabama are the Genesis of unique designs for home. The original Quilts of Gee’s Bend gained international recognition through museum tours around the world.

KIWW teams with industry leaders in each category of business, Flooring-Shaw Industries a Berkshire-Hathaway Company, Rugs-Shaw Living a Berkshire Hathaway Company, Home Furniture-Kathy Ireland Home by Standard, Office and Entertainment Furniture-Kathy Ireland Home by Martin, Lighting-Pacific Coast Lighting, Decorative Accessories-Pacific Coast Accessories, Window Coverings-Kathy Ireland Home by Alta, Bedding-Kathy Ireland Home by Therapedic, Permanent Florals-Kathy Ireland Home by Labs, Candles-Kathy Ireland Home by Hanna’s Candle Co., Socks-Kathy Ireland by Gold Toe Moretz, Top of Bed Fashions- Kathy Ireland Home by Hallmart Collectibles, Hand painted porcelain-Kathy Ireland Home by Franz, Fire resistant products-Kathy Ireland Home by Basofil, Leather- Kathy Ireland Home by Omnia Furniture, wall covering collections (including appliqués), bath accessories- Kathy Ireland Home by Blonder Home Accents, Water Features – Kathy Ireland Home by Bluworld of Water and Jewelry-Kathy Ireland Exclusively for House of Taylor Jewelry, House of Taylor Jewelry (NASDAQ:HOTJ) is a publicly traded company

For more information, please visit www.kathyireland.com.

Thank you for reading this skincare artilce at the Fashion Newspaper.