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A presentation that explains the compelling benefits of a single intelligent label will highlight Avery Dennison’s participation at Apparel’s Tech Conference 2007, November 7 – 8, Fashion Institute of Technology, 7th Avenue @ 27th Street New York, NY.
The presentation, titled “Source Tagging & Implementing Item-level RFID at the Point of Manufacture,” will be hosted by Philip Calderbank, Director of Global Marketing RFID & Security for Avery Dennison’s Information and Brand Management Division. It will take place in the afternoon of November 7th. Calderbank’s talk on intelligent labeling will encompass themes of vital interest to apparel manufacturers, brand owners and retailers.
A presentation that explains the compelling benefits of a single intelligent label will highlight Avery Dennison’s participation at Apparel’s Tech Conference 2007, November 7 – 8, 2007 Fashion Institute of Technology, 7th Avenue @ 27th Street New York, NY.
The presentation, titled “Source Tagging & Implementing Item-level RFID at the Point of Manufacture,” will be hosted by Philip Calderbank, Director of Global Marketing RFID & Security for Avery Dennison’s Information and Brand Management Division. It will take place in the afternoon of November 7th. Calderbank’s talk on intelligent labeling will encompass themes of vital interest to apparel manufacturers, brand owners and retailers.
“Our presentation will show how RFID technology improves supply chain visibility, while assuring on-shelf availability for retailers,” Calderbank notes. “In addition, through the introduction of intelligent labels, Avery Dennison aims to package brand security, loss prevention, and product track & trace into smart price tickets, graphic hang tags and woven labels. While RFID is an important and fast emerging technology in the apparel & footwear markets, we also see the opportunity to combine anti-counterfeit and EAS technologies into the same label or tag. Any operation that already budgets to combat shrink and counterfeit products will see substantial savings in the combination intelligent labels and tags.”
Presentation points include:
- The features and benefits of ink taggants, holograms, invisible bar codes, and EAS and RFID tags and labels.
- Cost savings analysis of the intelligent tag.
- Market trends.
- A report on Marks & Spencer’s adoption of item-level RFID.
- Source tagging business advantages.
- Creating and matching RFID EPC codes to SKUs.
- Software for managing the source tagging ordering process.
- Benefits to the producer/manufacturer.
- Creating RFID EPC codes and matching to SKUs
Avery Dennison Exhibit
At Apparel’s Tech conference 2007, Avery Dennison will staff a table exhibit in the Fashion Institute of Technology’s Great Hall. A variety of RFID tags and labels will be on display. Consultants will be available to field questions regarding visitors’ RFID applications and to demonstrate RFID printers.
About Avery Dennison Corporation
Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Following the acquisition of Paxar in 2007, Avery Dennison employs more than 30,000 individuals in over 50 countries worldwide who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.
Thank you for reading this fashion technology article at the Fashion Newspaper. If you wish to further discuss this article, RFID, price tickets, or various technologies provided by Avery Dennison as they pertain to the fashion industry, please join us for conversations at the fashion technology group on the Fashion Industry Network.