International Fashion Week Ready to Launch in Dallas October 20 - 26, 2007

Producers LIVEstyle Entertainment together with founding sponsor Dallas Market Center ("DMC"), announce the exciting details for Dallas international Fashion Week. The program will bring the runway experience of fashion markets directly to both the public and fashion industry attending the Apparel & Accessories market held October 21 - 24, 2007 via a series of fashion events taking place around Dallas.
   
Designers participating and attending include fashion icons Bradley Bayou, Alvin Valley, and Nicole Miller along with international designer Farah Angsana Paris Couture, local Dallas designer Abi Ferrin, Project Runway designer Malan Breton, and celebrity designer Jaime Pressly for J'aime as well as others. International models set to appear as event ambassadors include Helena Hudova, Nicola Breytenbach, Aneta Kuklova, and Katie Rost.
   
A limited quantity of tickets to all fashion shows will be made available for purchase at http://www.elle.com/dallasfashionweek on October 2nd. Tickets are priced at $45 - $150 with 100% of ticket revenues to benefit DiFW charitable partners.
   
All designer fashion shows will be staged in a custom built fashion- theater located within The Grand Pavilion at the Trade Mart. All attending guests will enjoy a VIP lounge designed by Praeda Ultra Lounge complete with massive bar, DJ booth and plasma monitors. Libations will be offered complimentary by official sponsors V Way of Life, Barefoot Wines and
Budweiser Select. Official cosmetic sponsor and Dallas based company, Mary Kay, Inc., one of the largest direct selling skin care and color cosmetics companies in the world, will be front-of-house offering product gifts and styling tips for attending guests while its team of professional make-up artists will be backstage styling the make-up on models for all fashion
shows.
   
Other featured sponsors will include Lufthansa Airlines, and Hotel Palomar Dallas, which will host all celebrity and designer guests at the luxury hotel. Media partner Modern Luxury Dallas will print and distribute the official DiFW program at all events as well as recapping all the coverage from the events along with editors for ELLE.com.
   
Plans are in place to hold Dallas International Fashion Week semi-annually with fashion shows and events each March and October tied to major Apparel Markets in Dallas.

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