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Kelly Ripa to Appear in New 2X Ultra Tide(R) Advertising Campaign
- By Maxamillion Blick
- Published 10/2/2007
- Garment Care
- Unrated
Maxamillion Blick
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As a busy wife and mother of three, "Live with Regis and Kelly" co-host Kelly Ripa knows a thing or two about tough stains. The self-proclaimed "stain master" and outspoken fan of Tide
to Go is once again partnering with Tide(R) to launch new concentrated 2X Ultra Tide.
Kelly and her husband, actor Mark Consuelos, will appear in two television and online advertisements for 2X Ultra Tide. The spots, which feature Kelly and Mark enjoying their lives without the worry of stained laundry, hit airwaves beginning October 1st.
"I really am a laundry junkie, I can get a stain out of anything," claims Ripa. "My mother used Tide and it's been in my family forever, which is why I'm excited to use this new concentrated version. 2X Ultra Tide helps get rid of tough stains and it even comes in a smaller, more convenient bottle. We love it."
One of the spots features Kelly and Mark hosting a dinner party at home. When one of their guests accidentally spills on the white tablecloth, Kelly later whisks her friends into the laundry room to demonstrate the cleaning power of 2X Ultra Tide. Online components will feature Kelly explaining the benefits of the product, as well as outtakes and behind-the-scenes footage from the advertising campaign shoot.
"We're very excited to be working with Kelly again for the launch of 2X Ultra Tide.
Kelly is such a natural fit for our brand-she's a hands-on mom who is passionate about caring for her family and their clothing," says Suzanne Watson, Tide Brand Manager.
New 2X Ultra Tide is concentrated to provide consumers with the same number of loads in a detergent bottle that is smaller, resulting in a more convenient product that is easier to carry, pour and store. 2X Ultra Tide is also a right step for the environment as the compacted formula allows for the use of smaller bottles that use 22% - 43% less packaging and up to 44% less water than before, while still offering the same number of loads. Best of all, the new 2X Ultra Tide formula offers even better cleaning performance with improved stain fighting power.
New 2X Ultra Tide will be available on shelves beginning in September 2007. The North American rollout of 2X Ultra Tide will begin in the Southern U.S. and Puerto Rico and will be complete by April 2008 in the Northeast and Canada. For more information and to see Kelly talk about new 2X Ultra Tide, please visit http://www.2xultratide.com/.
Learn more about Tide(R)
Learn more about Procter & Gamble
Learn more about washing your clothing... ask your mother...
Thank you for taking the time to read this article on the Fashion Newspaper.
to Go is once again partnering with Tide(R) to launch new concentrated 2X Ultra Tide.
Kelly and her husband, actor Mark Consuelos, will appear in two television and online advertisements for 2X Ultra Tide. The spots, which feature Kelly and Mark enjoying their lives without the worry of stained laundry, hit airwaves beginning October 1st.
"I really am a laundry junkie, I can get a stain out of anything," claims Ripa. "My mother used Tide and it's been in my family forever, which is why I'm excited to use this new concentrated version. 2X Ultra Tide helps get rid of tough stains and it even comes in a smaller, more convenient bottle. We love it."
One of the spots features Kelly and Mark hosting a dinner party at home. When one of their guests accidentally spills on the white tablecloth, Kelly later whisks her friends into the laundry room to demonstrate the cleaning power of 2X Ultra Tide. Online components will feature Kelly explaining the benefits of the product, as well as outtakes and behind-the-scenes footage from the advertising campaign shoot.
"We're very excited to be working with Kelly again for the launch of 2X Ultra Tide.
New 2X Ultra Tide is concentrated to provide consumers with the same number of loads in a detergent bottle that is smaller, resulting in a more convenient product that is easier to carry, pour and store. 2X Ultra Tide is also a right step for the environment as the compacted formula allows for the use of smaller bottles that use 22% - 43% less packaging and up to 44% less water than before, while still offering the same number of loads. Best of all, the new 2X Ultra Tide formula offers even better cleaning performance with improved stain fighting power.
New 2X Ultra Tide will be available on shelves beginning in September 2007. The North American rollout of 2X Ultra Tide will begin in the Southern U.S. and Puerto Rico and will be complete by April 2008 in the Northeast and Canada. For more information and to see Kelly talk about new 2X Ultra Tide, please visit http://www.2xultratide.com/.
Learn more about Tide(R)
Learn more about Procter & Gamble
Learn more about washing your clothing... ask your mother...
Thank you for taking the time to read this article on the Fashion Newspaper.