Fashion Industry Ghost Writer ... Freelance writer for the Apparel Search Company. A contributor as well as inspiration to Apparel Search. My goal is to make the Fashion Newspaper a leading resource for locating fashion news on the internet.
If you have a fashion press release, please submit your news at the Apparel Search site or you can post news directly at the Fashion Newspaper site by becoming an author.
THE BACKSTORY: When Lisa Hoffman and her husband, actor Dustin Hoffman, decided to have a family, they made a promise to keep the family close together. And so, when it called for her husband to go away on location, that meant Lisa’s life often went on location too. She soon became an expert packer of sorts but there was one thing that she always hated to pack – her skincare. (Just how much should she take of each product? Exactly what products did she need? What if her favorite jar of moisturizer broke in her suitcase?) Then, one night several years ago, Lisa, literally had a dream that she was packing for a trip. Her skin care products were neatly organized into daily packettes, each containing the exact amount of product needed for her complete regimen. She woke up the next morning and the idea for Lisa Hoffman Night & Day 24 Hour Skincare was born.