Maidenform Brands, Inc. a global branded marketer of intimate apparel, recently announced that Lucille DeHart has been named to the position of Chief Marketing Officer.

As Chief Marketing Officer, Ms. DeHart will be responsible for Maidenform's marketing strategies and operations, brand management, direct and online marketing, advertising, promotions and marketing communications.

"We are very pleased to welcome Lucille back to the team to lead our marketing initiatives and help drive Maidenform's future growth," said
Maidenform's Chief Executive Officer, Maurice Reznik. "Lucille brings invaluable insight, industry expertise and a proven track record in brand
development and strategic marketing initiatives."

Ms. DeHart brings over 20 years of marketing experience to Maidenform and was most recently Vice President Global Marketing at TUMI. Prior to TUMI, Ms. DeHart served as Vice President Marketing at Polo Ralph Lauren and Director of Marketing at Maidenform.

"I am thrilled to be part of Maurice's team and to be returning to Maidenform. I look forward to leveraging the brand's rich history and unique heritage to further Maidenform's geographic expansion," said Ms. DeHart.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 86-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It! ®, Luleh®, Sweet Nothings®, Rendezvous®, Subtract®, Bodymates®, Self Expressions® and Inspirations®.  Maidenform products are currently distributed in approximately 60 countries and territories outside the United States