In an effort to reduce its energy demand and contribution to global warming The Timberland Company (NYSE: TBL) announced today that state of the art LED lighting will be replacing less efficient incandescent spotlights in 70% of its North American stores by the end of 2009. By reducing the electricity used on a daily basis for lighting in its stores, Timberland expects to shrink the carbon footprint of its US stores by an additional 11%.

“Our retail store design puts our environmental commitment into action,” said John Trott, Timberland’s Vice President North America Consumer Direct. “Where you walk, what you touch, how the lighting showcases our product with the least impact on our environment, all reflect our heritage of environmental stewardship.”

Standard Electric supplies all of Timberland’s in-store lighting, including the new LED lamps which are more than twice as efficient as the comparative foot-candle incandescent bulbs being replaced. LED lamps feature a service life of more than 10 years, and represent the company’s ongoing commitment to take advantage of advances in energy efficiency technology.

“All of our new US stores are built to LEED certification standards, but the green standard of even 6 months ago is not the standard of today,” said Al Buell, Manager of Store Construction. ”Shifting to LED lighting is a part of a small but fast-growing trend that is redefining green design.”

In all, 49 of Timberland’s 70 North American stores will convert to LED lighting. The new bulbs will consume 80% less energy--an average of 56 watts per bulb down to 10 watts per bulb resulting in an estimated 505 metric ton decrease in carbon emissions annually.

Timberland’s LED lighting initiative is one part of the company’s larger effort to reduce its overall energy consumption. Timberland looks to its owned and operated facilities (such as offices, distribution centers, their factory in the Dominican Republic, and Timberland-operated retail locations) as areas within their direct control. Between 2006-2008 the company reduced its global greenhouse gas footprint at these facilities by approximately 27%.

Timberland believes the greatest power for change lies in the hands of informed citizens. Through its Don't Tell Us It Can't Be Done campaign the company hopes to encourage citizens of the world to challenge government leaders attending the United Nation’s Conference on Climate Change (COP15) in Copenhagen this December to set standards for emissions. Make your voices heard by signing an online petition at www.donttellusitcantbedone.com.

About Timberland:

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company®, Howies® and IPATH® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com. To learn more about becoming an Earthkeeper, visit www.earthkeeper.com.

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