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HydroPoint, Valley Forge Fabrics and MindClick SGM Present a 360 degrees Approach to Aligning Business and Sustainability Strategies
- By Maxamillion Blick
- Published 10/13/2009
- Fabric
- Unrated
Maxamillion Blick
Fashion Industry Ghost Writer ... Freelance writer for the Apparel Search Company. A contributor as well as inspiration to Apparel Search. My goal is to make the Fashion Newspaper a leading resource for locating fashion news on the internet.
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Instead of settling for a traditional evaluation of energy, water and waste indicators that don’t include initiatives to improve overall corporate performance, Valley Forge Fabrics chose to undertake a comprehensive assessment of its sustainability efforts. They turned to MindClick SGM for a 360˚ Sustainability Audit™ to measure the relative sustainability performance of its operations along with the green profile of the brand, employees and target market. MindClick SGM developed a Sustainability Scorecard™ unique to Valley Forge Fabrics to drive business growth, product development and to promote acceptance, understanding and adoption of sustainability in the hospitality industry. It also identified ways to highlight Valley Forge Fabrics’ accomplishments to strengthen industry leadership.
Valley Forge Fabrics, the leading sustainable textile source for the hospitality and lodging industry, is already known for delivering the highest quality service and value to the industry. The company sought to further improve its efforts by establishing transparent, ongoing sustainability performance measurement.
“Valley Forge Fabrics received a thorough evaluation of their organization’s sustainability performance relative to leading standards, industry practices and stakeholder expectations,” said JoAnna Abrams, managing partner at MindClick SGM. “Our Sustainability Scorecard has provided critical insights to bolster brand performance, increase stakeholder engagement, drive growth and increase ROI.”
Studies show companies that embed sustainability into their strategic plans outperform their competitors, reduce operating costs and improve employee morale. In addition to incorporating the most meaningful traditional green standards, the Sustainability Scorecard™ quantifies corporate sustainability efforts along with employee engagement and customer feedback to position companies for long-term growth.
“From the moment we opened our doors, we’ve vowed to provide the highest quality fabric value to our customers. With that comes the responsibility to preserve our earth and its resources as best we can,” said Diana Dobin, senior vice president of Valley Forge Fabrics. “Our company has reduced our environmental footprint and increased revenue all while shattering the myth that sustainable goods cost more. We’re more efficient than ever and are proud to be doing our part to help the environment.”
Valley Forge Fabrics’ sustainability efforts have proven beneficial. The company achieved over 95 percent employee engagement with sustainability initiatives while it reduced greenhouse emissions by 35 percent.
“Now more than ever, companies seek sustainability strategies that provide environmental benefits and offer quick time to value,” said Sharon Thompson, vice president, marketing for HydroPoint. “Identifying clear goals and strategies creates a clear path towards operating cost savings and lasting sustainability wins for the entire organization.”
HydroPoint’s 360˚ approach identifies opportunities to eliminate water and energy waste – indoors, outdoors and throughout the supply chain – to optimize a company’s sustainability performance. HydroPoint products and services enable customers to measure, manage, monitor and report their progress to drive ever-greater water and cost savings.
To register for this webcast or to learn more about HydroPoint webcasts, go to: http://www.hydropoint.com/webcasts.
About HydroPoint Data Systems, Inc.
HydroPoint, founded in 2002, is the market and technology leader in Smart Water Management. The company's WeatherTRAK solution uniquely delivers a multitude of financial and environmental benefits by revolutionizing management of the area of greatest waste in urban water use: landscape irrigation. Proven in 23 independent studies, including the vanguard runoff reduction study led by the EPA, the WeatherTRAK solution saves water, reduces energy demand and protects water quality while it minimizes liability and expense exposure. In 2009 alone, WeatherTRAK subscribers will save 11.3 billion gallons of water, 45 million kilowatt hours and 60 million pounds of CO2. With water rates ranging from $2 to $6 per 1,000 gallons and additional related expenses due to overwatering damages ranging from $500 to $10,000 per site, WeatherTRAK has been identified as the green initiative with the fastest payback by leading companies across the country. Headquartered in Petaluma, Calif., HydroPoint is privately owned and operated.
WeatherTRAK is a registered trademark of HydroPoint Data Systems, Inc.
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