NEW YORK, April 6 /PRNewswire/ -- Giorgio Armani Parfums, a division of L'Oreal USA, won four FiFi's at the 34th Annual American FiFi Awards. The FiFi Awards are designed to honor the extraordinary creativity of the international fragrance industry in America. Armani Prive, Giorgio Armani's private collection of fragrances, won Best Packaging of the Year, Men's Prestige; Best Packaging of the Year, Women's Prestige; and Fragrance of the Year, Men's Nouveau Niche (sold in Specialty Stores under 250 doors). Armani Code, the new men's fragrance from Giorgio Armani, received Fragrance of the Year, Men's Luxe (sold in Specialty and/or Department stores over 250 doors). As the latest addition to the Giorgio Armani Parfums stable, both the Armani Prive fragrances and Armani Code continue to support Mr. Armani's sense of style. Like his fashion designs, these fragrances are the expression of sophisticated elegance and were created with simple, rich materials of the highest quality. To quote Mr. Armani, "I approach every fragrance from a personal standpoint, but these days fragrances are the intimate democratization of fashion. They exist to allow everyone to own a piece of a designer's creativity." Armani Prive and Armani Code follow a number of Giorgio Armani fragrances that have been honored with a Fragrance Foundation Award. Prior FiFi honors have gone to Gio, Armani for Men, Acqua di Gio, Acqua di Gio for Men and Emporio Armani. Jack Wiswall, President, Designer Fragrances and Serge Jureidini, General Manager, Giorgio Armani Parfums, accepted the awards on behalf of the team. Acknowledging both US and international efforts, they also thanked Giorgio Armani and his worldwide organization.
Giorgio Armani Parfums and Cosmetics are divisions of L'Oreal USA. L'Oreal USA, headquartered in New York City, with 2005 sales of over $4 billion and 7,900 employees, is a wholly-owned subsidiary of L'Oreal SA, one of the world's leading beauty companies. L'Oreal USA has Research and Development, Manufacturing and Distribution facilities across eight states in the U.S., including New York, New Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado and Texas. L'Oreal's impressive portfolio of brands includes Lanctme, Giorgio Armani, Shu Uemura, L'Oreal Paris, Garnier, Vichy, Biotherm, La Roche-Posay, L'Oreal Professionnel and Kerastase. The U.S. is the base for the product development, international marketing and advertising for L'Oreal's eight American brands: Maybelline New York, Soft-Sheen Carson, Kiehl's Since 1851, Ralph Lauren, Redken 5th Avenue NYC, Matrix, Mizani and SkinCeuticals.