Fashion Newspaper -
Giorgio Armani Parfums Wins Four Fragrance Foundation Awards
By Maxamillion Blick
Published on 04/6/2006
NEW YORK, April 6 /PRNewswire/ -- Giorgio Armani Parfums, a division of
L'Oreal USA, won four FiFi's at the 34th Annual American FiFi Awards.  The
FiFi Awards are designed to honor the extraordinary creativity of the
international fragrance industry in America.
    Armani Prive, Giorgio Armani's private collection of fragrances, won Best
Packaging of the Year, Men's Prestige; Best Packaging of the Year, Women's
Prestige; and Fragrance of the Year, Men's Nouveau Niche (sold in Specialty
Stores under 250 doors).  Armani Code, the new men's fragrance from Giorgio
Armani, received Fragrance of the Year, Men's Luxe (sold in Specialty and/or
Department stores over 250 doors).
    As the latest addition to the Giorgio Armani Parfums stable, both the
Armani Prive fragrances and Armani Code continue to support Mr. Armani's sense
of style.  Like his fashion designs, these fragrances are the expression of
sophisticated elegance and were created with simple, rich materials of the
highest quality.  To quote Mr. Armani, "I approach every fragrance from a
personal standpoint, but these days fragrances are the intimate
democratization of fashion.  They exist to allow everyone to own a piece of a
designer's creativity."
    Armani Prive and Armani Code follow a number of Giorgio Armani fragrances
that have been honored with a Fragrance Foundation Award.  Prior FiFi honors
have gone to Gio, Armani for Men, Acqua di Gio, Acqua di Gio for Men and
Emporio Armani.
    Jack Wiswall, President, Designer Fragrances and Serge Jureidini, General
Manager, Giorgio Armani Parfums, accepted the awards on behalf of the team.
Acknowledging both US and international efforts, they also thanked Giorgio
Armani and his worldwide organization.

    Giorgio Armani Parfums and Cosmetics are divisions of L'Oreal USA.
L'Oreal USA, headquartered in New York City, with 2005 sales of over $4
billion and 7,900 employees, is a wholly-owned subsidiary of L'Oreal SA, one
of the world's leading beauty companies. L'Oreal USA has Research and
Development, Manufacturing and Distribution facilities across eight states in
the U.S., including New York, New Jersey, Kentucky, Arkansas, Illinois, Ohio,
Colorado and Texas.  L'Oreal's impressive portfolio of brands includes
Lanctme, Giorgio Armani, Shu Uemura, L'Oreal Paris, Garnier, Vichy, Biotherm,
La Roche-Posay, L'Oreal Professionnel and Kerastase. The U.S. is the base for
the product development, international marketing and advertising for L'Oreal's
eight American brands: Maybelline New York, Soft-Sheen Carson, Kiehl's Since
1851, Ralph Lauren, Redken 5th Avenue NYC, Matrix, Mizani and SkinCeuticals.

SOURCE Giorgio Armani Parfums