URBAN TOOL is announcing North American availability of their latest product, the grooveRider at SGMA Spring Market 2007 in Las Vegas.
   
The URBAN TOOL grooveRider is a lightweight, moisture wicking T-shirt that integrates Apple iPods with a smart fabric interface. The shirt also offers cable management features for headphones.
   
The grooveRider was designed in conjunction with Eleksen (AIM: ELG.L), creators of ElekTex(R)- a unique electro-conductive fabric touch pad. Each T-shirt uses Eleksen's smart fabric technology that has been integrated into the shirt as iPod control pads. ElekTex allows wearers complete control over many functions of the iPod, including On/Off, play, pause,
track changes and volume. The grooveRider features a 5-button switch sensor that requires no batteries and supports most iPod models, allowing for quick and easy access to tunes.
   
URBAN TOOL will have the grooveRider on display during SGMA Spring Market, June 11 13, 2007 in Las Vegas in booth 1021. In addition, a special limited edition grooveRider shirt will be raffled off during the show.
   
"The grooveRider makes exercise with an iPod a completely new experience. Both the iPod and the headphone cable are secured inside the shirt. Adjusting volume and track settings when cycling, running, roller blading or while at the gym does not get any easier than this." says Stephen Seal, President of Sealtex, URBAN TOOL's North American Distributor. The grooveRider is fully "Made-for-iPod" compliant and is available in both male and female designs. List price for this innovative new fashion item is US$169.99
   
"Clearly there exists a growing market for clothing that lets consumers interact more conveniently with their mobile entertainment devices," said Robin Shephard, CEO of Eleksen. "There is tremendous opportunity for apparel manufacturers to carve out a leading role in the creation of innovative, stylish new interactive apparel products. URBAN TOOL has clearly done just that with the grooveRider."
   
URBAN TOOL creates functional solutions for the consumer's everyday needs by integrating today's personal electronic devices into fashion in a stylish, unique and comfortable way. This year, the innovative grooveRider was nominated for the international VOLVO Sports Design Award 2007 in the "Personal Design" category.
   
For more information on all URBAN TOOL products in North America, please visit http://www.urbantool.biz.  

iPod is a registered trademark of Apple, Inc.