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| WHAT: |
Hanesbrands Inc. and its Champion® Athleticwear brand will announce the official launch of Expedition Champion and their partnership with international mountaineer Jamie Clarke – a partnership in innovation, technology and determination to reach new heights with a Mt. Everest expedition in spring 2010. | |
| WHY: | The initiative is part of the company’s efforts to build its brands by:
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| WHEN AND WHERE: |
When: Wednesday, Sept. 23, 2009 10:30 a.m. EST View it LIVE via http://www.ustream.tv/channel/champion-web-event Where: North Carolina State University 1000 Main Campus Drive Rm. 2431 | |
| INTERVIEW OPPORTUNITIES: | Featured speakers:
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| VISUAL OPPORTUNITES: |
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| ABOUT
JAMIE CLARKE: |
Jamie Clarke, 42, has been taking part in expeditions for more than 20 years. He has covered the world’s seven highest peaks, crossed the Empty Quarter in Saudi Arabia and successfully summited Mount Everest in 1997. Follow Jamie on Twitter @JC_Climbs. Additional information about Jamie can be found on www.jamieclarke.com | |
| CONTACT: |
Elizabeth Castro (708) 358-1130 (office) |