HBA Global Expo has enhanced its New Products Innovation Showcase to provide attendees with more information and inspiration for future product development plans and to revitalize existing brands. Taking place September 15-17, at the Javits Center in New York, HBA Global Expo is the largest product development event in the cosmetics, fragrance, skin care and personal care industries.

    Once again, Mintel has teamed up with HBA and Happi magazine to sponsor the New Product Innovations Showcase featuring HBA exhibitor's new products as well as the latest innovative finished beauty goods selected by Mintel's analysts. These products will be featured in daily Innovation Zone Tours at 12 Noon in Booth:1463 and 1476 during HBA Global Expo.

    "In the New Products Innovation Showcase at HBA, attendees will be able to see first-hand some of the new products, ingredients, and technologies that are shaping the industry today," said Nica Lewis, head consultant for Mintel Beauty Innovation. "We look forward to providing industry insight and global trend analysis of what's hot and what's next in this dynamic industry."

    Mintel will also host daily food and beverage tastings featuring Beauty Up Bitoroa Drink, Tea Tonic Complexion Tea, Gymrind Body Active and Shiseido Collagen Enriched beauty drinks. The beauty foods will include Beauty Style Banana Choco Bar, Kracie Foods Collagen Fruit, Magic Fruits Beauty Snack, Fuwarinka Soft Candies and Gimme Probiotics (Dark Chocolate Candies).

    On display in the New Products Innovation Showcase will be skin care formulations, active ingredients, primary and secondary packaging materials, private label offerings, sustainable options, and many more innovations from leading international suppliers including 3C inc., Alpha Packaging, American Chemical, Anisa International, Banana Packaging,
Catalent Cosmetics, Clariant, IDC Integral Dermo Correction, Joon Skincare, Konica Minolta Sensing Americas, Lady Burd, O.Berk, P.L. Thomas, Qosmedix, San-Mar Laboratories, Silab, Tecnocosmesi Spa, World Wide Packaging, and Yupo.

    Mintel will also have finished goods products in their Global Trends in the Innovation Zone featuring: Austerity Chic, Turbo Beauty, Extreme Ethical and Innovative Packaging.

    HBA Global Expo will open with a Keynote Address by Horst Rechelbacher, CEO/Founder of Intelligent Nutrients and Aveda, followed by a special presentation of the "Positively Beautiful" award by Lisa Price of Carol's Daughter to nine-time Grammy Award winner and co-creator of FFAWN, Mary J. Blige.

    In addition to the Keynote and presentation, HBA will also have educational conferences on Trends, Private Label and CoPack, X-Ceuticals, Green Business, and the HBA Marketing and Technical Conference. There will also be three workshops on Medical Sourcing; Anti-Aging & Stem Cells; and BioActives Influence on Skin Function & Appearance.

    Complementing the educational agenda is an exhibit floor showcasing a full spectrum of products and services, including: private label, contract manufacturing, prestige and mass market packaging components, delivery systems, design houses, raw material and ingredient suppliers.

    The Beauty Innovations Theater on the show floor will offer a full program of concise, ready-to-implement solutions and networking tables will allow for attendees to discuss like-minded topics. HBA attendees will also be able to visit the Spa & Resort/Medical Aesthetics Expo taking place upstairs in the Galleria on September 15th & 16th. To register for the HBA Global Expo & Conference go to http://www.hbaexpo.com or call 212-600-3085.

    About Mintel

    Mintel is a leading global supplier of consumer, product and media intelligence. For more than 35 years, Mintel has provided insight into key worldwide trends, offering unique data that directly impacts client success. With offices in Chicago, London, Belfast, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit http://www.mintel.com.

    About HBA Global Expo

    HBA Global Expo, produced by UBM International Media, is the most important product development event and educational forum in the industry for the beauty, health and wellness industries. Showcasing everything from formula to finish, HBA attracts beauty and personal care professionals from all over the world. Both the exhibition and educational program focuses on key areas of business including packaging innovations, marketing, technical
advancements, trends, private label, sustainability, and the X-Ceutical market. The 17th Annual HBA Global Expo & Conference will take place September 15-17, at the Jacob K. Javits Convention Center in New York. For more information go to http://www.hbaexpo.com.

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