Cherokee Inc. a leading licensor and global brand management company, today released photos from the recent expansion of home textiles in its Cherokee Brand in Mexico with Comercial Mexicana.

Adolfo Blasco Ruiz, DMM, Comercial Mexicana, said, “We continue to experience great results with the Cherokee brand throughout our store as our consumers appreciate the style, quality and value associated with the Cherokee brand. Home Textiles is a natural extension for the brand and we look forward to much continued success.”

Lala Somma, Senior Global Brand Manager, Cherokee Inc., said, “The category expansions at Comercial Mexicana exemplify the consumer acceptance of the Cherokee brand in categories beyond clothing. In addition, it continues to demonstrate the strength of our retail direct licensing model.”

About Cherokee Inc.

Cherokee Inc., based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), Pick ‘n Pay (South Africa), Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico) and Eroski (Spain). Premier clients for Cherokee’s other brands include the TJX Companies (U.S., Canada and Europe) for the Carole Little brands, and Shanghai Bolderway (China) for the Sideout Brand. Cherokee also placed the Norma Kamali brand with Wal-Mart.