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Everlast Worldwide Inc. Signs Two-Year Sponsorship and Licensing Agreement with United States Amateur Boxing, Inc. (USA Boxing)
- By Maxamillion Blick
- Published 05/18/2007
- Licensing Fashion Articles
- Unrated
Maxamillion Blick
Fashion Industry Ghost Writer ... Freelance writer for the Apparel Search Company. A contributor as well as inspiration to Apparel Search. My goal is to make the Fashion Newspaper a leading resource for locating fashion news on the internet.
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In addition to signage at various events and print advertising, Everlast will further support USA Boxing and its athletes as they work to build a competitive U.S. Olympic Boxing Team for the 2008 Olympics in Beijing through promotional campaigns at various retailers, co-branded packaging on Everlast equipment, various print publications including the Everlast catalog, internet and live boxing events.
Seth Horowitz, Chairman and CEO of Everlast Worldwide Inc., said, “We are very proud to continue our longstanding relationship with USA Boxing. The collaboration between Everlast and USA Boxing is especially appropriate given our collective and unmatched history in the world of boxing. We are thrilled to support USA Boxing and complement its efforts in promoting the growth of amateur boxing while at the same time furthering our commitment to enhancing the authenticity of the Everlast brand name.”
Added John Stavros, Executive Director of USA Boxing, “Everlast has consistently demonstrated its commitment to USA Boxing by providing quality products that help prepare the USA Boxing athletes for intense competition. We are excited to have signed this exclusive agreement which will ensure their continued support and look forward to having the Everlast brand assist us in promoting the sport of amateur boxing.
About USA Boxing
USA Boxing, as the national governing body for Olympic-style boxing, is the United States' member organization of the International Amateur Boxing Association (AIBA). As national governing body, USA Boxing is responsible for the administration, development and promotion of Olympic-style boxing in the United States. USA Boxing is a non-profit organization and is thus overseen by a Board of Directors. With its headquarters in Colorado Springs, Colo., USA Boxing sponsors a host of programs – from developing the sport and its athletes at the local, regional, and national levels, to sponsoring national and international dual competitions and selecting teams for international events, including the Olympic Games, World Championships, and Pan American Games. USA Boxing, formerly known as the United States Amateur Boxing Federation, has governed men's amateur boxing in the United States since 1888. USA Boxing sponsors not only national and international competitions, but also clinics and training camps to help athletes and coaches learn international techniques.
About Everlast Worldwide Inc.
Everlast Worldwide Inc. is a leading designer, manufacturer and marketer of boxing and fitness related sporting goods equipment under the well-recognized Everlast brand name and a worldwide licensor of the Everlast brand for apparel, footwear, sporting goods equipment and other active lifestyle products and accessories. Since 1910, Everlast has been the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries. In order to capitalize on the rich heritage and authenticity of the Everlast brand, the company has extended the Everlast brand outside of the boxing ring into complementary product categories. Our strategy is to continue to leverage the unique qualities represented by the Everlast brand—Strength, Dedication, Individuality and Authenticity — to become a leading global athletic brand and a necessary part of the lives of consumers who train, compete and live an active lifestyle.
Statements made in this article that state the intentions, beliefs, expectations or predictions of Everlast Worldwide, Inc. and its management for the future are forward-looking statements.
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