Should fashion retailers add customer reviews on their websites?  According to PowerReviews, it is a good idea.

If you want to add user-generated reviews to product pages but don’t have the time to moderate the content, PowerReviews can handle that task for you as an additional service.  A PowerReviews moderator reads each customer-submitted product review and screens it for inflammatory and non-product-related content. This saves retailers time and also ensures quality user-generated content.

Other features include:

• Review Snapshot: an at-a-glance review summary that streamlines the research process for consumers.
• Verified Buyer: a feature that builds consumer confidence with more credible reviews.
• SEO Mini-site: a search-engine optimized version of the reviews that drives a significant increase in natural search traffic to a retailer’s site.
• Affinity Views: lets consumers find reviews from people just like them.