My Vintage Baby, Inc. (Pink Sheets: MVBY), a public children's apparel company, announced that it has initiated a trial of its new direct sales marketing venture, My Vintage Baby Direct. Eighteen reps, primarily in North Texas, have been selected to become My Vintage Baby direct sales reps for the test in their respective communities.

The commission-based sales reps have purchased sample lines from the unique My Vintage Baby 2009 Fall Collection to showcase at in-home trunk shows. The sales reps will provide shoppers with expert advice while they view My Vintage Baby’s exclusive children’s fashions in a relaxed setting. Shoppers can now be introduced to the complete 2009 Fall Collection in one sitting, enabling them to easily select coordinating styles and accessories.

Jeff Welsh, CFO, My Vintage Baby stated, “The direct sales approach allows us to reduce consumer prices, making our fashions accessible to a broader clientele. The goal is to increase sales volume while maintaining our high quality standards. By eliminating the middleman, we can still expect higher gross margins of approximately 15% when comparing direct sales to retail sales, while offering sales reps attractive incentives. Inventory and receivables risks should also be decreased.”

Jessica Wiswall, CEO, My Vintage Baby added, “We are very optimistic about My Vintage Baby Direct and its potential to expand our sales nationwide through a network of highly motivated direct sales reps with a passion for fashion and selling. We are working with our initial eighteen select sales reps to develop strategies to expand their market reach. They are eagerly looking forward to introducing My Vintage Baby’s nostalgic children’s fashions to everyone in their social networks.”

ABOUT MY VINTAGE BABY:

My Vintage Baby is recognized as “a piece of yesterday for the hip child of today.” Visit My Vintage Baby Shop Direct for select children’s wear and accessories.

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