Lawson Software (Nasdaq: LWSN) today announced that Alternative Apparel, a U.S.-based manufacturer of apparel and accessories, has signed a contract to implement Lawson QuickStep Fashion, including Lawson e-Sales and Lawson Business Intelligence. The Lawson system will help Alternative Apparel meet its growth objectives by helping to consolidate many business processes into a single, integrated system. The contract was signed during Lawson’s fourth quarter of fiscal 2009, which ended May 31, 2009.

Alternative Apparel is a lifestyle apparel brand for men, women and babies/toddlers across the U.S. as well as Canada, Italy, Germany, Australia, Japan and the United Kingdom.

The current business software in use at Alternative Apparel could no longer support new value-adding business processes, such as flexible inventory allocation and improved collaboration with customers and suppliers. The company needed more timely and accurate information for improved decision making.

“We needed to find a standard, industry-tailored solution along with people with fashion industry expertise to implement it,” said Evan Toporek, president and COO for Alternative Apparel. “We chose Lawson because we felt a great cultural fit between our organizations and have appreciated the Lawson team’s dedication. Lawson QuickStep Fashion will help bring support and transparency throughout our supply chain, from product concept to market.”

“Lawson QuickStep Fashion combines industry-specific content with built-in business tools based on Lawson's experience and knowledge of the fashion industry,” said Andrew Dalziel, global marketing director for Fashion at Lawson. “With more than 350 fashion customers globally, Lawson can offer businesses industry knowledge and industry-specific functionality that help fashion companies with a complex supply chain and pressured time-to-market achieve their goals."

Downloadable images from Alternative Apparel, including product shots and warehouse images are available in the Lawson online pressroom (www.lawson.com/pressroom). Images can be found in the pressroom’s Image Library.

About Lawson Software
Lawson Software provides software and service solutions to 4,500 customers in equipment service management and rental, fashion, food & beverage, healthcare, manufacturing & distribution, public sector (United States), service industries, and strategic human capital management across 40 countries. Lawson Software is a global provider of enterprise software, services and support to customers primarily in three sectors: services, trade and manufacturing/distribution. Lawson’s solutions include Enterprise Performance Management, Human Capital Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com. For Lawson’s listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.