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Elizabeth Arden, Inc. Signs Exclusive Fragrance Agreement With Mariah Carey; Agreement marks the world-renowned music star's entrance into the beauty industry
http://www.fashionnewspaper.com/articles/12/1/Elizabeth-Arden-Inc-Signs-Exclusive-Fragrance-Agreement-With-Mariah-Carey-Agreement-marks-the-world-renowned-music-stars-entrance-into-the-beauty-industry/Page1.html
By Maxamillion Blick
Published on 04/6/2006
 

NEW YORK, April 6 /PRNewswire-FirstCall/ -- Elizabeth Arden Inc.
(Nasdaq:
RDEN), a global prestige beauty products company, has signed an
exclusive global licensing agreement with Mariah Carey, the internationally
acclaimed music star, to develop and market her own line of fragrance
products.
    The licensing agreement includes the development, marketing, and
distribution of fragrances with Mariah Carey's exclusive endorsement.  The
first fragrance will debut in prestige department stores in the spring of
2007.  Mariah will be personally involved in all aspects of product
development, packaging and marketing.
    "We are thrilled to begin this partnership with Mariah Carey," said E.
Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden. "She
is, unquestionably, a star of incredible magnitude. All over the world, people
aspire to the values she represents.  We look forward to launching an
inspiring new global fragrance brand with Mariah that will be a timeless
classic".
    With her unique talent and signature vocal abilities, Mariah Carey is one
of the most popular and widely acclaimed talents in music. As a singer,
writer, producer and artist, Carey has been recognized with the most
prestigious accolades in the industry including five Grammy Awards, eight
American Music Awards, Billboard's "Artist of the Decade" Award and the World
Music Award for "World's Best Selling Female Artist of the Millennium" to name
a few. As the best-selling female performer of all time, Mariah Carey has
continuously raised the bar with over 160 million records sold.  She has had
17 #1's, tying her with Elvis Presley, and sets the standard of excellence
within the music industry. As an artist revered worldwide, her boundless
talent and success is unmatched across the globe.
    Financial terms of the agreement were not disclosed.

    About Elizabeth Arden:
    Elizabeth Arden is a global prestige fragrance and beauty products
company. The Company's portfolio of leading brands includes the Elizabeth
Arden fragrance brands Red Door, Red Door Revealed, Elizabeth Arden Green Tea,
Elizabeth Arden 5th avenue, Elizabeth Arden Provocative Woman; the Elizabeth
Taylor fragrance brands White Diamonds Elizabeth Taylor and Elizabeth Taylor's
Passion, the fragrance brands of Britney Spears, curious BRITNEY SPEARS(TM),
IN CONTROL curious BRITNEY SPEARS(TM), and fantasy BRITNEY SPEARS(TM); the
Daytona 500(R) and GANT adventure men's fragrances, White Shoulders; Geoffrey
Beene's Grey Flannel; Halston(R) and  Halston Z-14(TM),  PS(R) Fine Cologne
for Men, Design(TM); Wings; the Elizabeth Arden skincare lines, including
Ceramides, Prevage(TM) Anti-Aging Treatment and Elizabeth Arden Eight Hour
Cream; and the Elizabeth Arden color cosmetics line.


SOURCE Elizabeth Arden Inc.