True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store at Park Meadows in Lone Tree, Colorado. Located at 8401 Park Meadows Center Drive, the 2,360 square-foot branded retail store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product, such as footwear, swimwear, headwear and fragrances.

Encompassing over 1.6 million square feet of retail space, Park Meadows is a premier indoor-outdoor shopping center. Park Meadows is located at the junction of I-25 and highway 470, providing convenient access to the broader Denver marketplace. Park Meadows is home to over 160 premium retailers, including Nordstrom, Coach, Juicy Couture and Apple; recently, Park Meadows completed an expansion that includes a 150,000 square foot outdoor lifestyle center and seven new restaurants. Located southeast of Denver in the Tech Corridor area, Park Meadows is within five miles of over 165,000 residents with annual incomes exceeding $115,000.

“We are pleased to enter the Denver marketplace with the opening of our Park Meadows retail store,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. “Our Park Meadows store will extend the reach of the True Religion brand by offering consumers the entire assortment of our branded product that is not replicated elsewhere in the Denver marketplace.”

“Park Meadows’ premier reputation, upscale shopping experience and affluent customer base exemplifies the characteristics we seek as we expand our branded retail store base,” said Michael Buckley, president of True Religion Apparel, Inc. “We remain on track to open an additional 10 stores in 2009 and are excited about the prospects for this slate of stores.”

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

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