Macys.com and Mimi Maternity(R) today announced that the free-spirited and stylish maternity fashions of Mimi Maternity are now available on macys.com, as the site's exclusive maternity brand. This partnership builds upon an existing relationship between the world's leading maternity retailer and one of the nation's premier retailers.
In addition to being available online, Mimi Maternity will
continue to be sold in select Macy's stores nationwide.
"As a leader in maternity fashion, Mimi Maternity is thrilled to
offer all Macy's customers both in-store and now online shopping to expectant women nationwide," said President and Creative Director Rebecca Matthias. "We look forward to continuing to work with Macy's and macys.com to offer the mom-to-be a wide range of fabulous fashions from designer denim and formal dresses to swimwear and more."
"As one of America's premier retailers, Macy's delivers fashion and affordable luxury to all of our customers," said Peter Sachse, chairman of macys.com. "We are delighted that Mimi Maternity is now available online and we look forward to providing our customers with extraordinary maternity fashions throughout their pregnancies."
Visitors to macys.com can now shop from the comfort of their own home and choose from a broad assortment of trend-setting styles with new fashions available every month. It's the most exciting nine months of her life.
Macy's, the largest retail brand of Federated Department Stores, Inc. (NYSE:FD)(NYSE Arca:FD), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by seven regionally based retail divisions - Macy's East, Macy's Florida, Macy's Midwest, Macy's North, Macy's Northwest, Macy's South, and Macy's West - and an online store at macys.com.
About Mimi Maternity (R)
The Mimi Maternity's fashions are free spirited, confident and
always stylish! There are over 190 locations nationwide including over 70 Macy's store locations. For store locations or to place an order online or by phone, visit www.mimimaternity.com or call 1.877.MIMIMOM.
Mimi Maternity is a brand of Mothers Work, Inc.(Nasdaq:MWRK), the world's largest designer and retailer of maternity apparel.