Allure Magazine, The Beauty Expert, launches Premier Beauty Portal to Include Spa Service Booking Option and Product Testing Lab

 (AVS) opens June 5. AVS is the premier online beauty-shopping destination. With a mix of product, services and information, AVS was conceived as a response to the changing way women shop for beauty--76% of women use the internet for beauty research and purchasing*.

    Agnes Chapski, Publisher, Allure Magazine says, "Allure Virtual Store is a unique place for beauty enthusiasts to shop, congregate and live within a community."

    The AVS beauty counter features top cosmetics, skincare, hair care products and fragrance from over 32 top mass (Maybelline, Olay, Neutrogena) and prestige (Smashbox, Bliss, Frederic Fekkai) brands--retail partners include Dillards and Sephora.

    There are also exclusive sampling offers, sweepstakes and special deals (95 percent of AVS beta visitors visited more often for these types of offers**). AVS content includes beauty how to video's and interviews with celebrity makeup artists.

    AVS highlights:

 --  Exclusive partnership with SpaBooker.com--The AVS concierge service allows users to sign-up for in-store beauty events and book salon and spa treatments nationwide.  (25 percent of AVS beta visitors said they want to book these services online**).

 --  Allure Product Testing Lab--visitors will be invited each month to test a new product before it hits the market, with Maybelline sponsoring June.

--  Themes to correspond with the magazine's content, such as hair  (August) and Best of Beauty (October). AVS will help promote product launches and offer special deals.
   
Source:

  *2008 Catalyst Report

  **Allure Experts Reader Panel

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