Fashion, it's not just a New York game anymore. South Florida has become a top contender of those "in the know." Palm Beach-based Belisi Fashions (http://www.belisi.com), a
driving force behind this new fashion movement, combines luxury, innovative style and distinctive creations, setting it a part from the rest of the fashion industry. Fashion-forward designer Peter Belisi of Belisi Fashions is unveiling his new and improved online destination which is more than a shopping website-it's a community where discriminating consumers can find valuable fashion advice, keep up with trends and so much more.

Belisi Fashions is synonymous with luxury, a brand that represents a growing collection of fine Italian silk ties, pocket squares, and scarves. Peter Belisi inspires and surprises with characteristic versatility and responsiveness to an ever-changing market. The very essence of his collections reflects his emotional and artistic view of life's experiences; thereby, creating a personal style inspiring men and women to dress and
accessorize according to their own personality.

Belisi was built on the philosophy that a necktie or a scarf is more than an article of clothing-it completes your look. "There are plenty of Web sites where you can buy accessories but few where you feel like you're a part of a fashion community," affirms Belisi.

"A tie is a focal point that makes a bold statement. When we design and create a tie, pocket square or scarf, we first think about the person who will wear it.

We want our products to enhance customers' lives through quality, using the most au courant in fabrics and signature detailing," confirms Belisi. "These accessories add flare to any outfit with an accent of color that creates a whole new look."

The Belisi brand is flourishing, and anticipates the release of its new luxury handbag collection in Fall '07. As with all Belisi products, the handbag collection will feature extraordinary detailing including real gold hardware, soft treated Italian leather and brushed fabrics, plus many other exclusive features only available through Belisi.com.

About Belisi.com
Belisi.com is an online community where customers are "Insiders" instead of order numbers. Being an "Insider" means access to special privileges including free shipping, gift wrap on all orders and a designated place on the Belisi Insider's Advisory Board. Belisi Insiders' opinions are more than thoughts expressed in cyber space. Peter Belisi embraces each comment, suggestion or question and responds to his clients
personally.    

About Belisi Fashions
The Belisi brand is the brainchild of Peter Belisi, whose lifelong aspirations were to fuse the luxury and prestige of Palm Beach with Italian sophistication. Belisi embodies the spirit of true entrepreneurship with a passion for the best of everything, which is evident in the quality products produced. Each dramatic detail in a Belisi tie, pocket square and scarf represents Belisi's unwavering commitment to creating fashion products that embody timeless sophistication and enduring beauty.