Chic-Finder (www.chic-finder.com), an online fashion
social search engine, has launched its similar named mobile application
targeted towards fashion-conscious iOS users.
Wang Gang, founder of Chic-Finder, created the
fashion start-up to accommodate women around the globe with the ease of finding
visually similar clothing, shoes and bags that they desire according to their
"We want to bring the experience closer to the user. Using
the app, users can now snap a picture of that stylish stranger, the celebrity
in the magazine, expensive fashion products they see in the shopping malls or
even the dress worn by a character in TV.
"They just need to upload to get instant results. From
there, they can explore through the selection and find an alternative to
purchase on the spot," said Wang Gang.
"It's fast and efficient as it saves the user time and
frustration from having to browse the Internet for hours to find a similar
"Furthermore, we are affiliated with around 300 global
ecommerce stores and with over a million products in our catalogue, there is
bound to be something for everyone. This is also definitely faster than getting
a personal stylist who will only find similar items limited to their
store," he further explains.
Hoping to create a bustling and dynamic fashion community, users
can choose to search, discover and create collections, shop or head on to the
trending section to know more about what the majority of users are buying. With
a high-tech team that's consistently improving the brain behind the technology,
the algorithm is often reworked to ensure best results are delivered.
However, with chaotic backgrounds and clutter in the picture,
will it still be able to generate results that are visually similar?
"Definitely," said Gang.
"We understand the importance of having a seamless search
process for the user. We have spent close to a year in perfecting a technology
that delivers impressive visual results even with bad conditions such as bad
lighting or a messy background. The science behind the search is perceptive
enough to differentiate what should be searchable," he further added.
Free to download, Chic-Finder is available at the App Store from
2ndJanuary 2014 onwards.
About the Team
Led by Wang Gang who has over 8
years of experience in computer vision, the Chic-Finder team has a combined
experience of 25 years in computer vision, software engineering, mobile
development and fashion industry. Passionate about creating visual
solutions that is beneficial to digital businesses, the team is constantly
innovating new solutions that could help create more engagement and interaction
between users and the
Learn more about this fashion app at http://www.chic-finder.com/app/