"Five Forces" Research Model and Key Findings in Chinese Fashion
China's leading fashion and lifestyle
publisher Trends Media Group hosted a press conference to release the 2013
China Trends Index (CTI) White Paper, presenting key findings of fashion and
announcing 2013 CTI Rankings of The Most Attractive Brands, The Most Desirable
Luxury Brands, The Most Desirable Chinese Designer Brands, Top Chinese
Designers, Top Young Chinese Designers, and The Most Fashionable Cities in China.
The White Paper indicates that fashion media industry is now
embracing a new era, in which the publications should provide not only content
but also consumption channels. Brand cultures and values are highlighted.
Traditional retailers still play a leading role while online shopping is
Over 200 guests were invited, including representatives from
luxury, fashion and lifestyle brands, top Chinese designers, government
officials, and media.
About China Trends Index
CTI aims to provide intelligence support and professional
guidance for fashion enterprises and designers in China.
In 2006, CTI outlined
the features of China's fashion consumption
In 2011, the ranking
of China's most fashionable cities was released.
2012 CTI listed the
top luxury brands in China's 20 cities, the
ranking of the most popular apparel, jewelry, watches, cars, and cosmetics in China and the top 10 most appealing Chinese designer
2013 CTI focused on
the five driving forces of China's fashion
industry: media, brand, retailing, designer and cities.
About Trends Media Group
Trends Media Group publishes 17 magazine titles including
"Cosmopolitan", "Esquire", "Harper's Bazaar",
"Bazaar Men's Style", "Bazaar Jewelry", "National
Geographic", "FHM", "Car", "Robb Report",
"Trends Health", and other custom-made titles such as
"Audi" with operations in editorial, advertising, printing,
distribution, digital publishing, and new media. It has become a media
conglomerate with cross-media capabilities, headquartered in Beijing, with
offices in Shanghai and Guangzhou.
Following the principle of "Think Global, Act Local",
Trends has partnered with world famous media groups through copyright
cooperation and joint ventures, and continues to be the leader in the fashion
and lifestyle category and the creator of high quality living. For years, the
"Trends" brand has been ranked by global brand labs, as one of the
500 most valuable brands in China.