Holiday Season Brings Higher Demand for Luxury Watches

According to IBISWorld, a research firm, holiday jewelry sales are predicted to hit $5.6 billion this year, which is up from $5.2 billion in 2012. Due to a watch's ability to be practical for both men and women as well as a fashion statement, it is one of the most popular forms of gift jewelry. It is also one of the most customizable.

There are many watches and styles to choose from. That can make the gift-giving experience more difficult - and it's a good reason to find a trusted expert jeweler.

Jewelry expert Joe Aranbayev, president of premier fine jewelry store Avianne & Co., compares luxury watches to cars: They vary in size, durability, style and price. And like a car, a luxury model is a commitment because the right one will last. Every watch looks and fits differently, so it is not a decision to be taken lightly.

A Rolex might look too big on one person's wrist and perfect on another. With the choice of so many different styles and brands, there's no reason to invest in a watch that isn't exactly what the buyer wants.

"When purchasing a watch, you should ask if it increases in retail value," said Aranbayev, who works with celebrities like Future, Lil Wayne and Adrien Broner. "While an exclusive watch may cost more, it sets you apart from the crowd and the watch could create a greater return on investment."

A common mistake that watch buyers suffer from is buying watches simply because of the brand name. Additional things to consider include personal style and how physically active the individual is. Someone who intends to wear a watch to elegant evening events is going to have different needs than someone who wears it when going golfing, sailing or hiking. Many people in either camp, however, still share the desire to wear something unique and eye-catching. This is why potential buyers often seek the services of an expert when selecting an ideal watch.

Once the buyer finds the right watch, there is also the option of customizing it.

"Not only does adding diamonds to a luxury watch add to the value of it significantly, it also ensures that it is a unique piece," continued Aranbayev. "There aren't many holiday gifts that can compete with a one-of-a-kind watch."

A luxury watch is an investment that can give a buyer a lot of value over the course of its life. That buyer has to be sure to make the right choice - a choice which is greatly improved when asking for proper advice from proper jewelry experts.

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