Holiday Season Brings Higher Demand for Luxury Watches
According to IBISWorld, a
research firm, holiday jewelry sales are predicted to hit $5.6
billion this year, which is up from $5.2 billion
in 2012. Due to a watch's ability to be practical for both men and women as
well as a fashion statement, it is one of the most popular forms of gift
jewelry. It is also one of the most customizable.
There are many watches
and styles to choose from. That can make the gift-giving experience more
difficult - and it's a good reason to find a trusted expert jeweler.
Jewelry expert Joe Aranbayev, president of premier fine jewelry store Avianne & Co.,
compares luxury watches to cars: They vary in size, durability, style and
price. And like a car, a luxury model is a commitment because the right one
will last. Every watch looks and fits differently, so it is not a decision to
be taken lightly.
A Rolex might look too
big on one person's wrist and perfect on another. With the choice of so many
different styles and brands, there's no reason to invest in a watch that isn't
exactly what the buyer wants.
"When purchasing a
watch, you should ask if it increases in retail value," said Aranbayev,
who works with celebrities like Future, Lil Wayne
and Adrien Broner. "While an exclusive watch
may cost more, it sets you apart from the crowd and the watch could create a
greater return on investment."
A common mistake that
watch buyers suffer from is buying watches simply because of the brand name.
Additional things to consider include personal style and how physically active
the individual is. Someone who intends to wear a watch to elegant evening events
is going to have different needs than someone who wears it when going golfing,
sailing or hiking. Many people in either camp, however, still share the desire
to wear something unique and eye-catching. This is why potential buyers often
seek the services of an expert when selecting an ideal watch.
Once the buyer finds the
right watch, there is also the option of customizing it.
"Not only does
adding diamonds to a luxury watch add to the value of it significantly, it also
ensures that it is a unique piece," continued Aranbayev. "There
aren't many holiday gifts that can compete with a one-of-a-kind watch."
A luxury watch is an
investment that can give a buyer a lot of value over the course of its life.
That buyer has to be sure to make the right choice - a choice which is
greatly improved when asking for proper advice from proper jewelry experts. For more information, visit