Aeropostale, Inc., a specialty retailer of casual apparel for young women and men, recently announced its partnership with social media starlet Bethany Mota to launch The Bethany Mota Collection, available in stores this holiday season. The inaugural Bethany Mota Collection will launch December 8th exclusively in Aeropostale stores nationwide and on Aeropostale.com. The collection is planned to continue throughout next year.
Ranging from $5-$78, the first Bethany Mota Collection will consist of apparel, accessories and jewelry; each piece intricately designed by Bethany to reflect her own style merged with that of her fans.
"The collection was inspired by a variety of factors," says Bethany. "I definitely infused my personal style into each piece, but I am a teenager so my style changes all the time! My viewers had a lot to do with the designs too. They are always tweeting me photos of what they're wearing and what they like, so it was helpful to see what they were looking for in that aspect."
"We are thrilled to partner with Bethany on her first-ever design collection," says Emilia Fabricant, Executive Vice President, at Aeropostale. "She has a keen eye for fashion, is a social media phenomenon, and is a wonderful role model. She connects with the teen girl and has been an Aeropostale customer herself for years. With that in mind, she is a natural fit for the brand."
"I am excited to partner with Aeropostale for my very own collection," Bethany continues. "It was a great experience to be able to work with them. Not only did I get to design an entire fashion line, but I got to do it at a great price point with quality clothes, both of which are very important to me."
At just 18 years old, Bethany Mota has established herself as a power player in the social media world. Over the course of four years, she has grown her following to just under four million YouTube subscribers, 300 million video views, nearly one million dedicated Twitter followers and almost two million Instagram followers. Her charismatic personality and unique eye for popular trends helped earn her a loyal following of teens; and since her announcement to fans, the collaboration has been the most anticipated collection of the holiday season.
About Aeropostale, Inc.
Aeropostale®, Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 4 to 12 year-old kids through its P.S. from Aeropostale® stores.
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