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Venom Screwless Modular Eyewear Design System from Nuke Optics
http://www.fashionnewspaper.com/articles/10250/1/Venom-Screwless-Modular-Eyewear-Design-System-from-Nuke-Optics/Page1.html
By Maxamillion Blick
Published on 12/9/2013
 

Indiegogo Campaign Now LIVE to Fund Final Production of Revolutionary "Build-Your-Own" Eyewear System that Allows Users to Choose, Build, Replace or Upgrade the Look They Want

Nuke eyewear


Venom Screwless Modular Eyewear Design System from Nuke Optics

Nuke Optics today introduced VENOM, its patent-pending modular eyewear design system. Built around the world's first completely screwless hinge, the Nuke VENOM Modular System allows full interchangeability and cross compatibility between lenses, frames and side arms (a.k.a. "temples"), regardless of shape, size, design, color or application. This revolutionary "build-your-own" system, which can be found on NukeOptics.com by mid December 2013, allows users to see what their sunglasses look like prior to purchase, and allows them to create the perfect pair to fit their personality or needs. The Indiegogo campaign (www.igg.me/at/nuke), which is now LIVE, has a funding goal of $15,00USD and will run until January 18, 2014.

The innovation of the Nuke VENOM Modular System lies in the fact that it is the only fully customizable single modular system in the world designed for eyewear that is screwless, interchangeable and cross-compatible.  Featuring five different frames (v2, v4, v41, v6, and v8), four types of lenses and three different temples (v, turbo, and samurai), users can create over one million combinations!

Nuke VENOM revolutionizes the eyewear industry in four key ways:

         Parts Replacement: If something breaks, users can replace the specific part that is broken.  There will never be a need to buy a totally new pair.

         Configurations: Chose between "VENOM Basic," which is meant for those who have a single eyewear need, "VENOM Advance," which is meant for those who have multiple needs of eyewear, and "VENOM Pro," which is for couples, families, individuals or teams who have different or same eyewear needs but want it in a single product. 

         Add Ons: All VENOM products, including "safety," "lifestyle" and "sports" models have the ability to add an rx clip to cater to those who need prescription eyewear.

         Upgrades: Users can purchase upgrades such as side shields or protective inner sponges when needed.  Or, they can buy a specific part upgrade when Nuke releases a new design.

"VENOM is the world's first fully customizable single modular system designed for eyewear that has the possibility to work on so many different levels and change the way the eyewear industry has operated for decades," said M. Samy, founder, Nuke Optics.  "Like Phoneblocks, the modular system for mobile phones, VENOM brings eyewear customization into the hands of consumers, literally, and allows them to choose what their most important eyewear needs are and build it accordingly."

Samy continued: "If a component of your eyewear breaks, you can replace that specific part, not buy a whole new pair.  What's great is that you can upgrade to new parts when you feel like it, or when we release something new.  By manufacturing parts to be cross-compatible, we are able to create something new, while keeping the cost low and pass those savings to you."

YouTube Video: http://youtu.be/U5z09PkJ75U

Indiegogo Details and Availability
Nuke Optic's Indiegogo offering is now available at: www.igg.me/at/nuke. Nuke Optics is seeking support to complete the final production of the first batch of VENOM modular configurations, which are slated to be delivered to contributors by early February 2014.  For a $69 pledge, contributors will receive "VENOM Basic" (choice of any one frame design/lens color and one temple color), for $129, contributors will receive "VENOM Advance" for $129 (choice of any three frame designs/lens colors and one temple color), and for $149, contributors will receive "VENOM Pro" (any three frame designs/lens colors and three temple colors).

About Nuke Optics
Singapore-based Nuke Optics is an eyewear company creating innovative and technically superior sports, prescriptive, lifestyle and safety eyewear that provide optimum protection, maximum performance and full customization through a single modular system. For more information, visit www.nukeoptics.com.

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