New social app aims to enable fashion discovery with easy tagging and shopping from fashion's top bloggers
SK Planet Inc. today announces the launch of their first major mobile app, Styletag, for finding, sharing and buying the most-wanted styles of the moment. The dynamic, free fashion app will be released for iOS 7 (iPad, iPhone and iPod) and on Google Play for Android. Styletag aims to bring real-time street fashion inspiration to a network of fashion savvy users.
Styletag's unrivaled taste level and fashion-forward sensibility comes with content contributed by a mix of celebrity fans like supermodel Miranda Kerr; style bloggers such as Lindsey Calla of Saucy Glossie and Chriselle Lim of The Chriselle Factor; fashion industry insiders including Project Runway alums Christian Siriano, Mondo Guerra, Daniel Vosovic, Nick Verreos, Uli Herzner, Mychael Knight, Chris March, Leanne Marshall, Seth Aaron Henderson, Irina Shabayeva, Dom Streater, Justin LeBlanc and Helen Castillo, along with rising fashion stars from Parsons The New School for Design. The content is always chic and always fresh because the community of fashion enthusiasts upload new styles as they see them.
The Styletag interface instantly puts you into the world of fashion, discovering and sharing trends in real-time through fashion images. Users can browse images, add their favorite styles to a Lookbook and share what they've found across the social landscape. The intuitive and simple sharing feature makes posting one's "Outfit of the Day" a quick on-the-go activity. By tagging the brand and where it was purchased with just a few taps, anyone can become an influential style star. Styletag's cutting-edge tagging algorithm populates an enormous database of fashion and accessories items, then delivers custom suggestions of similar styles as users browse images. Getting a completely new, on-trend look is now just a few taps away.
"Styletag captures the essence of what SK Planet does best, infusing social inspiration into a simplified mobile shopping experience," stated SK Planet CEO Jinwoo So. "We want to build and nurture a community of fashion shoppers by introducing high quality content from very credible sources," added Mr. So.
Styletag will hit the market with thousands of great looks and images already uploaded and ready to be shopped. As the seasons change, so will the real-time fashion looks. Styletag's existing curators take great care in nurturing their fashion community tagging top brands and retailers.
"When SK Planet asked me to join this endeavor as a curator and editor I was excited to join the team. Aggregating their best content is inspiring, and hearing directly from my followers about their new looks is incredibly satisfying. I love having this opportunity to reach the on-the-go mobile user who is obsessed with finding new fashion trends. They are partnering with fashion's most reputable influencers and I look forward to being a part of the app's future success and growth," said Lindsey Calla, Founder of Saucy Glossie.
Styletag can be found at @StyletagApp (Twitter, Instagram & Pinterest); Facebook.com/StyletagApp (Facebook) or online at www.StyleTagApp.com
About SK Planet, Inc.: SK Planet is a globally recognized and respected leader in innovative mobile products. In Korea, SK Planet operates the country's most successful cross-channel web and mobile platforms, Ok Cash Bag, the largest consumer rewards program, the largest mobile App store T-Store and the most popular virtual mobile commerce marketplace 11th St. Earlier this year they opened a dynamic new company in San Francisco's SOMA district, SK Planet, Inc. (SKPi). The company creates mobile content, services and interactive entertainment that enhance the everyday consumer experience via their mobile device. Styletag marks the primary entry into the US market delivering on an excellent blend of high quality content and a unique social shopping experience that captures the essence of what SK Planet does best, infusing simplicity into otherwise challenging commerce experiences.
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