Stylinity, a new fashion tech startup merging social media, e-commerce and the in-store experience, announced today that it will debut its Style Stage at The Limited. The unveiling of the Style Stage, an internet-ready selfie studio, will take place at The Limited's flagship store at the Easton Town Center in Columbus, Ohio.
The Style Stage is aimed at shoppers that love technology. Sitting outside the store's dressing rooms, the Style Stage photographs the user wearing store apparel and tags that apparel allowing other shoppers to search for and buy those products online in a fully shoppable social commerce catalogue.
"We are excited to bring the Style Stage to The Limited," said Tadd Spering, founder and CEO of fashion social media company Stylinity. "It's an exciting time in retail where we can leverage this technology – our Style Stage, website, and mobile tools – to make shopping more fun, social and informative."
What Not to Wear star and fashion icon Stacy London, the newest member of Stylinity, will help unveil the new technology at The Limited at Easton Town Center on Thursday, November 21st at 11am. At the debut event, guests will be introduced to the Style Stage by Stacy herself and have a chance to win a one-on-one styling session with the style icon.
"The Style Stage by Stylinity is an opportunity for us to reinforce the omni-channel experience," said Diane Ellis, CEO of The Limited. "We hope to learn more about how shoppers interact with this new technology and share their in-store shopping experience with their online friends."
Stylinity: founded in 2012 by Edward "Tadd" Spering, Stylinity is the fusion of fashion and social media, uniting online shopping with the in-store experience. The in-store Style Stage turns customers into brand ambassadors, empowering them to make better shopping decisions and inspire others. Stylinity.com enables users to save and share their Style Stage images and find apparel online in a fully shoppable social commerce catalogue. http://stylinity.com
About Limited Stores, LLC (dba "The Limited")
Building on its 50 years of leadership in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help our clients succeed. Design-driven, fashionable styles include suiting, sweaters, dresses, denim, outerwear, and accessories – to suit her lifestyle demands, from workday to weekend. A Sun Capital Partners portfolio company, The Limited has 263 mall locations throughout the United States. For more information, please visit: www.thelimited.com "Like" us on Facebook, or follow us on Twitter @TheLimited and Pinterest.
About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a pioneer in private equity investing, uniquely combining the financial skills and resources of a traditional private equity firm with the insight and expertise of a world class operating team. The firm focuses on market-leading companies that can benefit from our in-house professionals, resources, and expertise in their efforts to materially improve operating performance. Sun Capital affiliates have invested in more than 330 companies worldwide with combined sales in excess of $45 billion since our inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles and New York, and affiliates in London, Frankfurt, Paris, Luxembourg, Shanghai and Shenzhen. For more information, visit www.SunCapPart.com.
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