On the heels of Banksy's departure from New York City, we have heard stories of his works being worth well over $200K. But what if you can get a "Banksy" for $12 on your socks?
Enter Mint Socks, street art inspired sock designs for men. Co-founder, Tina Israni talks about her inspiration for the line "Mint was created from a fusion of the old and the new. The old being our South Asian heritage rich with patterns and vibrant with color. The new being this distressed digitized urban era that we're living in."
With the growing popularity of Street Artists like Banksy, Shepard Fairey and OX, Tina points out that "it was only a matter of time before Street Art showed up in Fashion, particularly men's fashion. Even Gap's latest campaign, 'Back to Blue' they are partnering with street artist like Zio Ziegler and Andrew McAttee."
Mint Socks will start out by partnering with local street artists in their native New York City for their spring line with aspirations to work with artists all over the country. "From Bushwick in NYC to Clarion Alley in San Francisco, we see Mint becoming a partner with street artists across the country."
Sock Insurance by ex-Wallstreeters
Lost socks are an age-old laundry phenomenon that has yet to be solved. Mint Socks, has set out to address the lost sock casualty by providing sock insurance.
As ex-Wallstreeters, the co-founders guarantee that this will probably be the best insurance policy you can get with no premiums. "You can file a claim when you lose a sock and no questions, we'll ship you a new sock to complete the pair."
Not their first time around
Co-Founders, Sunny and Tina Israni, a brother sister duo are no stranger to the men's fashion socks space. They founded zoraab.com last year, a men's online retailer and algorithmic subscription service exclusively for fashion socks.
Mint Socks was born out of the huge success from Zoraab, as Tina & Sunny decide to make the move from retail to manufacturing and fill a gap in a niche marketplace.
In recent years men's fashion has broadened its' horizons beyond stripes and solids and zeroed in on the importance of the accessory such as socks, pocket squares and bowties. Men are now experimenting with varying looks to find their true sense of style as evidenced by buying trends in the market. Today, shopping is less driven by price efficiency and more by a curated concierge experience.
Sunny sheds light on the need to address niche fashion "we feel fashion is generally headed into a way more niche structure. As Joe Kraus, the Internet Pioneer has said we're transitioning from an era where we have dozens of markets that have millions of consumers into a time where we have millions of markets that have dozens of consumers. Mint Socks is a product of just that."