Swimwear Anywhere Inc. officially launched an e-commerce website for Beach House, one of their best selling women's swimwear lines on November 4, 2013. This is the 3rd e-commerce website for Swimwear Anywhere Inc., joining Coco Reef and Coco Rave the companies' two other popular swimwear brands.
Swimwear Anywhere, Inc. is the largest privately held swimwear manufacturer in North America and designs, manufactures, and markets a portfolio of swimwear brands. The entrepreneurs behind bra-sized swimwear, the company also owns the Coco Reef, Coco Rave, Coco Contours, and Roxanne lines as well as the Beach House and Gabar brands.
Beach House is a contemporary lifestyle swimwear brand for active women with classic American styling. Beach House offers vibrant prints, classic stripes and solids in versatile separates. Key silhouettes include classic twist styling, sporty cross back tops and fly away tankinis, which are easily mixed and matched with solid bottoms, swim skirts, and board shorts. The swim separates and cover-ups combine style with unmatched comfort and fit.
Available online will be the popular tankinis, one pieces, bikinis, swim skirts, board shorts, swim dresses and coordinating cover ups. All tops feature adjustable straps and either removable soft cups or underwire for added support. Some styles also offer body shaper options. The stylish aspects of the Beach House collection are also incorporated in plus sizes, which are available for online purchase.
Geared towards modern active women, the price point of the collection is reasonable; ranging from swim tops starting at $49.00 through one piece swim dresses upwards of $103.00.
Customers now have the convenience of 24 hour a day shopping and free ground shipping in the United States.
"Beach House is one of our most popular swim lines for the American woman. We are confident the launch of this e-commerce site will further drive sales and keep our customers satisfied," said Jeremy Tongish, Director of Merchandising, Swimwear Anywhere Inc.
Thank you for reading this fashion industry news on the Fashion Newspaper website. We hope that you have found this article to be beneficial to you.