The Collaboration Celebrates the Transformative Power of Fashion and Beauty, Unveiling the Pop Glam Campaign and TEMPTU AIRbrush Makeup System Designed by Patricia Field
TEMPTU AIRbrush Makeup debuts their Holiday 2013 Pop Glam Campaign by Patricia Field. This one-of-a-kind partnership is inspired by an authentic appreciation of self-expression, creativity and individuality by both TEMPTU and Patricia Field.
The two new TEMPTU AIRbrush Makeup Systems feature a different design perspective on pop glamour: Martine Girl represents the powerful and bold, and Lips on Fire embodies the pop, fun essence of 'glam'. The collection will also feature a Patricia Field AIRpod Makeup Duo and a series of Limited Edition Temporary Tattoo images. The partnership was brought together by international art and design consulting group Artestar.
"The TEMPTU System is a natural match with Patricia Field. Glamour is personal – it can be dramatic and bold, classic and natural, or theatrical and costume," says Pat. "The do-it-yourself aspect of the TEMPTU system is a visionary concept and takes the individual expression of glamour to a whole new pop level. With this airbrush system every individual can develop into a professional makeup artist, when it comes to self application."
The goal of the Pop Glam campaign is to inspire creativity and empower individuals to express themselves with their personal style and ideas of glamour.
TEMPTU put their dream team together to interpret Pop Glam using highly expressive imagery. The campaign was a true collaboration among Patricia Field's design team, Mugler muse and singer/songwriter Nomi Ruiz (also the face and voice behind Jessica 6) and world-renowned photographer Mike Ruiz, recognized for bringing the fantastical to life.
"Working with Pat, we created something that speaks loudly to our message – be brave, be expressive, but most importantly be true," says Michael Benjamin, President and CEO of TEMPTU. "Patricia Field is one of the most influential pop culture icons, and someone who continuously pushes the boundaries of style with her fearless originality and vision – I love her spirit, so we made the partnership happen, and what better time than the holiday season?"
The TEMPTU Pop Glam Campaign features three dramatic and imaginative looks that bring to life the concept of transformative glamour championed by Patricia Field. Each look is named after one of Nomi's Jessica 6 songs - Fun Girl, Stars in your Eyes and See the Light, and were styled by Patricia Field's team, with the makeup designed by Makeup Artist Dani Fonseca, who has created iconic looks on Lady Gaga, as well as for top editorial and fashion shows.
TEMPTU will introduce the campaign with a series of digital teasers, ten seconds or less, before revealing the campaign images and behind the scenes video on TEMPTU's website and YouTube channel on November 1. TEMPTU and Patricia Field will also host a "Night of Glamour" pop-up event at Saks Fifth Avenue in November to celebrate the collection.
"The TEMPTU AIRbrush Makeup System is designed so that anyone can achieve a pop of glamour – soft or bold – that was once only possible with a pro makeup artist." says Samantha Mandor, co-creator of the TEMPTU System. "We know this collaboration is going to excite customers from the worlds of beauty, fashion, music– people are already buzzing about it on our social channels – and we can't wait to share it with them."
Available on TEMPTU.com and Patriciafield.com and at the Patricia Field New York boutique.
TEMPTU is the leading authority in airbrush makeup, advanced beauty technologies, makeup applications and formulas.
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