BLE, the Advanstar organised exhibition, has confirmed a host of new exhibitors just two weeks before the show is due to take place for the 15th year. Arsenal Football Club and PUMA SE have joined the Brands Zone together with Extreme Sports Company and Kitbag, which represents Everton, Manchester City, Nottingham Forest and Sunderland football clubs.

PUMA's Claudia Freudenberg said: "PUMA will showcase its licensing collaborations and partnerships within key categories, such as eyewear, watches, fragrances and safety shoes, at the Brand Licensing Expo in London. This is a great opportunity for licensees, licensors, retailers and distributors to gain an insight into PUMA's licensed products and discuss possible future relationships."  

Elsewhere on the show floor Ragdoll Worldwide and The Rastamouse Company have joined the Character & Entertainment Zone in what is shaping up to be the most diverse Brand Licensing show yet.

BLE event director Darren Brechin said: "It's good news that companies are still signing up to exhibit at BLE this year. It's a sign of confidence in the market and it means there will be even more for our retail and manufacturing visitors to see. We wish Arsenal, Extreme Sports Company, Kitbag, PUMA, Ragdoll and Rastamouse a very successful show."

Brand Licensing Europe 2013, takes place from 15th – 17thOctober 2013 at London's Olympia.

Registration is now open at Follow us on Twitter for the latest show news and updates @bleurope.

Notes to editors:

About Brand Licensing Europe

Brand Licensing Europe 2013 takes place from 15-17 October 2013 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 15th successful year, Brand Licensing Europe 2012 hosted 284 exhibitors and 6,875 visitors from 73 countries.

About Advanstar Licensing Group

Advanstar Communications Inc., producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to "connect our customers with theirs". Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.