Mack Weldon, the New York based e-commerce company reinventing men's basics, teamed up with Raleigh for this year's Spring/Summer New York Fashion Week.
Mack Weldon and Raleigh Denim share a simple business philosophy: merge old school quality with modern day technology and design. With their focus on integrity and quality, both Mack Weldon and Raleigh have built loyal followings among fashion editors and customers alike.
Brian Berger, Founder and CEO of Mack Weldon comments, "We are thrilled to partner with Raleigh for this event. Mack Weldon underwear is designed to maximize fit, comfort and performance, and it's great to see our products accentuating Raleigh Denim's superb jeans. As a brand we over-emphasize the details, and it's exciting to work with a brand like Raleigh that has a similar approach."
This year's presentation featured Mack Weldon products tucked under, and complementing, Raleigh's SS '14 line. Boxer briefs, trunks, undershirts and socks were subtly featured beneath Raleigh Denim's blue jeans and button downs and Cole Hann footwear.
While it may seem strange to hide one's products for a fashion presentation, it's absolutely consistent with Mack Weldon's strategy of "reinventing men's basics", according to CEO Berger. "Just as we skip cluttered department store shelves by selling direct to our customer, we avoid traditionally over-sexed underwear imagery by featuring our products in their 'natural habitat'." Sarah Yarborough, Raleigh's co-founder, showed her appreciation of this authenticity stating, "We've really enjoyed working with Mack Weldon for our Spring '14 presentation. Since we're both focused on making the best possible product, we're wonderfully aligned, and the MW team is super smart + fun."
The show took place on September 3rd at the Gramercy Park Hotel. Guests included Garrett Munce, Tyler Thoreson and Wendell Brown. Photos and other collateral from the fashion show can be found on Mack Weldon's Facebook page (www.facebook.com/mackweldonunderwear), Twitter feed (@mackweldon), and Instagram (@MackWeldon).
About Mack Weldon
About Raleigh Denim
Mack Weldon is a designer and direct-to-consumer retailer of men's basics. The company was founded in 2012 by Brian Berger and Michael Isaacman with a mission to reinvent men's basics. Fusing old-school quality with modern day technology, Mack Weldon produces and sells a full line of underwear, socks, undershirts and t-shirts engineered to promote comfort, mobility, performance and functionality. Its simple and elegant e-commerce site features a more convenient shopping experience and volume-based pricing. The company has been featured in the New York Times, WWD, People Magazine, Men's Health, and many others. Mack Weldon is based in New York City. For press kit and further information, please contact Julia Macalaster at [email protected]
Raleigh Denim is a manufacturer and designer of premium denim and related casual apparel. Based in Raleigh, NC, the company was founded in 2007 by Victor and Sarah Lytvinenko. Raleigh sells its products through its own retail stores in Raleigh, NC and New York City, numerous Barneys New York, Saks 5th Avenue and Nordstrom locations, as well as over 60 boutiques worldwide. The company and its products have been prominently featured in numerous high profile publications, including GQ, Vanity Fair, New York Times, Wall Street Journal, Elle, Esquire, and Details.