Allure, the Beauty Expert, is offering women the ultimate insider experience at the Allure Lounge colored by Maybelline New York, the official cosmetic sponsor of Mercedes-Benz Fashion Week. Open daily to the public on September 5 – 12 from 10:00 a.m. to 5:00 p.m., the Allure Lounge at the Empire Hotel will give guests the perfect place to take a break and get runway beauty looks in between shows.

The Allure Lounge colored by Maybelline New York will feature complimentary:

Express makeovers and manicures by Maybelline New York

Hairstyling by DreamDry offering styles from the runway

Backstage footage of runway shows

New Products and Samples

Instagram Sweepstakes

The Allure Lounge will be located at the Empire Hotel, 44 West 63rd Street (between Broadway and Columbus Ave.)  

For more information please visit or @AllureLoungeNYC on Twitter

About Allure
Allure launched in 1991 as the first and only magazine devoted to beauty. Today, Allure's print audience is 6.6 million, and its average monthly online audience is 2 million. Allure has a strong social media presence, tablet editions, mobile apps, licensed products, books, and special issues.

About Maybelline New York
Maybelline New York is the number one cosmetics brand in the world and is available in over 129 countries worldwide. As the official makeup and nail sponsor of Mercedes Benz Fashion Week New York, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. Further capturing the essence of New York City style, Maybelline New York's fashion and beauty blog CITY is the go-to destination for 'It' girls, offering exclusive, unique and behind-the-scenes beauty and fashion content. Log onto and Also available in Spanish. Maybe she's born with it, maybe it's Maybelline.

Learn more about New York Fashion Week and other international fashion events at the Fashion Week Directory website.