General Growth Properties today announced the launch of a regionalized fashion blog Fearless Fashionista in 18 metropolitan areas encompassing 52 GGP shopping centers.  The Fearless Fashionista blog provides fashion-forward content in a platform that deploys savvy retail know-how to local shoppers, packaged in a fun and easy-to-read format.

The style-savvy bloggers were hand-selected and vetted by GGP mall management teams.  Each exudes style and sass coupled with a coveted local following to generate instant buzz about the lifestyle and fashion blog. 

"We recognize our customers frequently seek information online before making a trip to the mall.  This is an exceptional tool to promote all that's exciting and new at our centers from the perspective of a local fashionista who understands the area's fashion sensibility.  We look forward to building upon this social medium to better serve our customers and reach them in new and inventive ways," said Alan Barocas, senior executive vice president of leasing for General Growth Properties, Inc.

Fearless Fashionista readers will receive insider access to beauty, fashion and dining events, exclusive sneak peeks and more.  The blog is located on website homepages of the participating GGP shopping centers.  For a complete list of all centers and to locate a Fearless Fashionista in your area, visit

General Growth Properties is a fully integrated, self-managed and self-administered real estate investment trust focused exclusively on owning, managing, leasing, and redeveloping high-quality retail properties throughout the United States. GGP's portfolio is comprised of 123 malls in the United States comprising approximately 128 million square feet. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.

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If you are interested, you can also check the fashion blog at the Apparel Search directory.  You can also visit other fashion blogs such as the Fashionista News blog.