First Edition of "Editor's Picks" Comprises Fall Fashion Must-Haves, Launching Alongside New Biweekly Blog Series
Rue La La, a leading online lifestyle shopping destination, announced today the launch of "Editor's Picks," featuring Fashion Editorial Director Jackie Nasser's Fall fashion selects. The "Editor's Picks" Boutique series, launching August 8, builds on Rue La La's exciting private sale model by adding layers of rich editorial content in an inspiring, shoppable format.
Nasser's wealth of editorial experience at such respected media as InStyle, Lucky, and ELLE, amplifies Rue La La's rapidly growing editorial voice across its Fashion category, and her keen eye for personal style allows "Editor's Picks" to serve as a streamlined, one-stop-shop for Members. The debut kicks-off a strong slate of curated Boutiques that will run throughout the month of August and beyond.
"Everyday, I look forward to working with the thousands of amazing products coming through Rue La La's doors," explains Rue La La Fashion Editorial Director Jackie Nasser. "My goal with 'Editor's Picks' is to highlight those pieces that are on my wishlist for the season, granting our Members easy-access to the coveted bags, shoes, tops, and other items that are both on trend and easily incorporated with individual style."
The first iteration, which will feature such coveted brands as vintage Chanel, Sergio Rossi, and Elizabeth and James, among many others, will also launch alongside the debut of a new, biweekly blog series entitled Jackie Says, featuring tips, inspiration, and insight into trends and looks presently on Nasser's fashion radar. At the conclusion of each blog post, readers are encouraged to interact directly with Nasser on Facebook, Twitter, and Instagram about their own style, questions, and comments via the dedicated hashtag #AskJackie. Combined with "Editor's Picks," the dual activations create a virtual fashion forum for Members to both inspire and be inspired by an esteemed opinion on fresh, personal style.
About Rue La La
Rue La La, a lifestyle online shopping destination, provides its Members with access to curated boutiques of coveted designer offerings at private sale prices. Each day, Rue La La Members discover the most desired men's, women's and children's apparel and accessories; home decor and accents; and exclusive destinations and experiences in select cities around the world. Rue La La's engaging approach to retail has brought theatre and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Most recently, Rue La La was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily.
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