Americans are spending more time at home than in previous years according to a new survey conducted by KN Karen Neuburger. In fact, two in three adults say they are spending more time at home compared to previous years, and three in ten respondents say the current state of the economy has contributed to an increased amount of time spent at home. In addition, adults find themselves getting into their pajamas or comfortable clothes a lot earlier in the day than they used to. (62% women, 44% men).

The survey, a snapshot of American attitudes toward home and the economy, also suggests that adults find the most comfort and relaxation when spending time at home. The survey also indicates that age group, marital status, education level, and income level make a significant difference in where adults find the most comfort and relaxation.

    Comfort & Relaxation at Home

    The majority of U.S. adults (82%) say that they find the most comfort and relaxation when spending time at home. Given this finding, KN Karen Neuburger and Dillard's stores across the country are promoting the idea of comfort gifts for mom this Mother's Day. "Given the current state of the economy, we are seeing more people nesting, staying at home, and looking
for comfort," Said Jenna Lowe, Director of Marketing for KN Karen Neuburger. "We think that KN pajamas make the perfect gift for moms. They are the ultimate little luxury that will make mom's day."

    In an effort to spread the comfort message to shoppers, Dillard's will be giving away a box of luxury bath salts as a gift with purchase when shoppers spend $50 or more. "KN Karen Neuburger has been a store favorite because of its comfort promise to customers," Said Dina Miller, Sleepwear Brand Manager for Dillard's. "We look forward to making moms even more comfortable with this great gift idea and special gift with purchase."

    Survey Methodology

    This Home and the Economy survey was conducted by Harris Interactive on behalf of KN Karen Neuburger. All data collection was done online within the United States between December 18 and 22, 2008 among 3,189 adults ages 18 and older.

    Results were weighted as needed to reflect the composition of the U.S. adult population using targets for region, age within gender, education, household income, and race/ethnicity.

    All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate (including errors associated with sampling, coverage, nonresponse,. question wording and response options, and post-survey weighting and adjustments). Therefore, Harris Interactive
avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

    Respondents for this survey were selected from among the Harris Poll Online (HPOL) database, which includes several million people who have agreed to participate in Harris Interactive surveys. Because the sample is based on those who agreed to be invited to participate in the Harris Interactive online research panel, no estimates of theoretical sampling error can be calculated.

    About KN Karen Neuburger(R)

    The KN Karen Neuburger lifestyle brand is synonymous with comfort-inspired fashion and home merchandise. The brand's signature softness and quality can be experienced in heritage sleepwear and loungewear for the whole family, paper goods, crafting and memory products, sportswear and accessories, home collection, furnishings and decor. KN(TM) and KN Luxury Home(R) products can be found in department stores, specialty stores and online at http://www.karenneuburger.com.

    About Dillard's

    Dillard's, Inc. ranks among the nation's largest fashion apparel and home furnishings retailers with annual revenues exceeding $6.9 billion. The Company focuses on delivering maximum fashion and value to its shoppers by offering compelling apparel and home selections complemented by exceptional customer care. Dillard's stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources. The
Company's 70-year legacy of service continues with 315 locations spanning 29 states, all with one nameplate -- Dillard's. For more information about Dillard's, please visit http://www.dillards.com.

Learn more about Dillard's.