http://www.fashionnewspaper.com en-us N/A clothingindustry@yahoo.com Fri, 16 May 2008 23:42:57 MDT 20 http://www.fashionnewspaper.com/articles/312/1/Fila-Launches---How-Do-You-Fila/Page1.html
In an age where technological advances and the online community have empowered consumers by giving each one a voice, marketers are rethinking the approaches they take in executing their brands’ positioning. Consumers can no longer be spoon fed branding messages or pledges of promise. With the internet, they have a voice and will actively respond. Allowing the consumer an opportunity to engage directly with its brand, Fila is launching a new campaign that embraces the individuality of its consumers by asking them, “How Do You Fila?” ]]> no@spam.com (Maxamillion Blick) Fri, 09 Nov 2007 08:37:05 MST http://www.fashionnewspaper.com/articles/312/1/Fila-Launches---How-Do-You-Fila/Page1.html