Fashion Newspaper - Articles - Licensing Fashion Articles

Maidenform Brands, Inc. Names General Manager for New Donna Karan and DKNY License Business

no@spam.com (Maxamillion Blick) — Thu, 15 May 2008 08:28:16 MDT

Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, today announced that Robert Gardner has been named General Manager of the new Donna Karan and DKNY women's intimate apparel license announced on May 6, 2008. In this role, Mr. Gardner will oversee all key aspects of the business which is expected to launch at the beginning of 2009. Mr. Gardner will report to Maurice Reznik, Maidenform's President.

39.1 Billion Apparel Licensing Industry Driving Sales in a Questionable Retail Environment

no@spam.com (Maxamillion Blick) — Tue, 13 May 2008 11:57:38 MDT

$39.1 Billion Apparel Licensing Industry Driving Sales in a Questionable Retail Environment

As countless manufacturers and retailers scramble to address growing weakness in consumer spending, the market for apparel and non-apparel licensing opportunities is poised to flourish.

In fact, the global licensing industry is on track to break the $200 billion mark this year, with fashion second only to character-based licensing ($39.1 billion and $42.7 billion in 2006 retail sales, respectively).

Hartmarx Announces Dr. Martens Sportswear License

no@spam.com (Maxamillion Blick) — Thu, 17 Apr 2008 08:04:49 MDT

Hartmarx Corporation (NYSE: announced that it has reached agreement with Airwair International Limited and R Griggs Group Limited, the holders of the worldwide license for Dr. Martens(R), to manufacture, market and sell a wide range of men's and women's casual apparel under the Dr. Martens brand. The Dr. Martens sportswear will be manufactured, marketed and sold by HMX Sportswear, Inc., a New York based subsidiary of Hartmarx.

Blue Holdings, Inc. Signs Two Licensing Agreements for Antik Denim and Yanuk

no@spam.com (Maxamillion Blick) — Wed, 16 Jan 2008 10:29:02 MST

Blue Holdings, Inc. (NASDAQ:BLUE), a designer, manufacturer and distributor of high-end fashion jeans and denim apparel, today announced that the Company entered into two separate licensing agreements for the Antik Denim and Yanuk brands to further diversify the product mix into a broader lifestyle collection and to extend each brand’s reach.

K-Swiss Signs Tennis Star Tommy Haas

no@spam.com (Maxamillion Blick) — Tue, 18 Dec 2007 10:46:49 MST

K-Swiss inked an endorsement deal with internationally acclaimed tennis player, Tommy Haas. The German-born player has over 11 career ATP titles with a career high ranking of #2 in the world. Tommy has been a fixture at the top of the ATP rankings for over a decade, and is one of the top players on the tour. Jennifer Weiderman, VP of Marketing, was happy to make the announcement. "Tommy is a perfect fit for K-Swiss given our strong classic tennis heritage. His leadership on the court, style and passion make him a perfect brand ambassador for K-Swiss."

Jockey and Kellwood Company Announce Licensing Agreement

no@spam.com (Maxamillion Blick) — Tue, 11 Dec 2007 06:46:54 MST

Jockey International, Inc., and Gerber Childrenswear, Inc., a division of Kellwood Company, have entered into a licensing agreement. Effective immediately, Gerber Childrenswear, Inc. will begin the design, production and distribution of Jockey-branded underwear, sleepwear and thermalwear for infant, toddler and children's apparel.

Golden Age Brands, LLC Announces New Licensing Agreement for Lord Isaacs Brand

no@spam.com (Maxamillion Blick) — Wed, 28 Nov 2007 09:02:56 MST

Golden Age Brands, LLC, the owner of Lord Isaacs, the brand long known for its comfortable and casual lines of classically inspired women’s denim jeans, pants, knit tops and sweaters, announced today that it had entered into an multi-year license agreement with Kovac Manufacturing, Inc. Under the license agreement for the Lord Isaacs brand, the company will design, manufacture, promote and sell a full range of Women’s sportswear in knit and woven fabrics throughout the United States and Canada. This branded line will include a broad selection of products including pants, shorts, and skirts; shirts, tops, vests and jackets.

Sports Licensed Division Acquires Mitchell & Ness Nostalgia

no@spam.com (Maxamillion Blick) — Mon, 12 Nov 2007 08:53:17 MST

The Sports Licensed Division (SLD), part of the adidas Group, announced it acquired Mitchell & Ness Nostalgia Company, a wholesaler, marketer and distributor of authentic vintage athletic product. SLD uses its manufacturing and design expertise to grow and strengthen Mitchell & Ness' market position in the U.S. and key markets around the world. Financial details of the transaction are confidential.

Mitchell & Ness currently holds licensing agreements with the National Basketball Association (NBA), Major League Baseball (MLB), the National Hockey League (NHL) and the National Football League (NFL, through a Reebok sub-license) to reproduce historically accurate uniforms and other vintage-inspired athletic apparel.

“This acquisition will enable us to strengthen and expand our relationships with sports fans collecting and wearing vintage, authentic professional and college sports apparel,” said David Baxter, President of the Sports Licensed Division.

“Reebok’s licensed product expertise and worldwide footprint will enable us to enhance our market-leading position,” commented Peter Capolino, Mitchell & Ness President and Owner.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has almost 30,000 employees and generated sales of more than �10 billion in 2006.

About Mitchell & Ness

Founded in 1904, Mitchell & Ness is headquartered in Philadelphia, PA and offers more than 1,600 authentic styles representing player jerseys, warm-ups and heavyweight jackets.

Sports Licensed Division Acquires Mitchell & Ness Nostalgia

no@spam.com (Maxamillion Blick) — Mon, 12 Nov 2007 08:53:17 MST

“Reebok’s licensed product expertise and worldwide footprint will enable us to enhance our market-leading position,” commented Peter Capolino, Mitchell & Ness President and Owner.

About the adidas Group

About Mitchell & Ness

Founded in 1904, Mitchell & Ness is headquartered in Philadelphia, PA and offers more than 1,600 authentic styles representing player jerseys, warm-ups and heavyweight jackets.

Hanesbrands Inc. and the Walt Disney Parks and Resorts Announce Multiyear Strategic Marketing Alliance

no@spam.com (Maxamillion Blick) — Wed, 31 Oct 2007 10:01:19 MDT

Hanesbrands Inc. (NYSE:HBI) and The Walt Disney Company (NYSE:DIS) today announced a 10-year strategic alliance that will tap into the marketing and product expertise of two of the world’s most trusted and recognized lineups of brands. The alliance includes basic apparel exclusivity for the Hanes and Champion brands, product co-branding, attraction sponsorships and other brand visibility and signage at Walt Disney Parks and Resorts properties.