The piece begins with the importance of fashion sector. Focusing to Italy’s fashion landscape she says: “Fashion is surely fun and dream, but is also a huge business that, especially in Italy, involves plenty of people.”

Further the editor touches Italian style. Based on great designers and labels of Italy and their omnipresence character she says: “There is no other country in the world with a higher concentration of brands like Italy.”

What about recent fashion shows of Milan she stated: “The quality of fashion shows in Milan this season has been, on the whole, excellent, and in any case superior to New York, London and Paris. This is not a personal statement but the opinion of many international buyers.”

At the end of article she refers to International Herald Tribune fashion journalist Suzy Menkes.

Through the immediacy of the “Information Age,” including the immediacy of email/the computer era, DVR capability, online shopping, and beyond, today's consumers have certainly adapted shorter attention spans. This fast-paced lifestyle coupled with shorter attention spans has made traditional advertising less effective than in years past. Today's consumers are bombarded with countless messages and advertisements via traditional methods such as television and magazines, but online advertising has created just another venue for more messages to reach the already busy consumer/computer user.

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“Macy’s Fashion Director gives our customers the unique opportunity to create their own fashion story”

Their cooperative work at Aquascutum began in 2000 and 2002, respectively. During the LFW 2010-11 Michael Herz label's women's wear designer showed her last collection under Aquascutum.

"They've had a great time at the brand, but they want to move on, and we fully understand that," said Earl, Aquascutum's chief executive. "We wish them well, and the situation is amicable," she told WWD.

For the public display the organizers are offering actress' film clips, photos, screen costumes from the movies such as "Inspiration" and "Queen Christina." The other part of display named "Everyday Elegance" includes Garbo's collection of dresses, camel coats, hats, gloves, raincoats and scarves. Also there are actress' inexpensive shirts and trousers sewn in Hollywood by Watson. Among these items were her Louis Vuitton suitcases, design pieces by Givenchy, Pucci and New York couturier Valentina. These carefully preserved items by the Reisfeld family never been displayed before.

Italian shoemaker Ferragoma crafted his first shoes for Garbo in Hollywood in 1927. In the bio of Ferragamo he reconts Garo when she told him, ‘I don’t have any shoes. And I want to walk.’ “In five sessions I created for her a series of low-heeled, closed-toe styles,” he recalled. “ … as she paced the floor of the salon in the first pair she smiled at me as she smiled in “Ninotchka” … altogether she ordered seventy pairs.”  

The duration of expo at Triennale will last untill May. Further the exhibition venue will move to the Ferragamo Museum, Palazzo Spini Feroni, in Florence.